Digital Marketing Performance Marketer

A Digital Performance Marketing job involves creating, executing, and optimizing data-driven online campaigns (PPC, Paid Social, SEO, Email, Display) across channels like Google, Meta, and LinkedIn, focusing on measurable results like leads, sales, and ROI. Key responsibilities include budget management, A/B testing, performance analysis using tools like Google Analytics, reporting on KPIs (CPA, ROAS), collaborating with creative teams, and optimizing user funnels to boost conversion rates and achieve business growth.

Key Responsibilities

· Campaign Management: Launch, manage, and optimize paid media campaigns on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic advertising.

· Performance Analysis: Monitor KPIs (Click-Through Rate, Conversion Rate, Cost Per Acquisition, Return on Ad Spend), identify trends, and perform root cause analysis on underperformance.

· Budget & Bidding: Manage campaign budgets, allocate resources effectively, and implement optimal bid strategies.

· Testing & Optimization: Conduct A/B testing on creatives, audiences, landing pages, and user experiences to improve effectiveness.

· Reporting: Develop reports and dashboards to communicate campaign performance and insights to stakeholders.

· Collaboration: Work with internal teams (creative, content, web) to ensure cohesive strategy and execution.

· Strategy: Brainstorm new growth strategies, identify new media opportunities, and stay updated on industry trends.

Essential Skills & Qualifications

• Analytical Skills: Strong quantitative skills for data analysis and optimization.
• Platform Expertise: Proficiency with Google Ads, Meta Ads Manager, Google Analytics, and other analytics tools.
• Channel Knowledge: Deep understanding of Paid Search (PPC), Paid Social, SEO, Display, and Email Marketing.
• Results-Oriented: Focus on driving measurable ROI and business growth.

Role Variations

• Specialist/Executive: Often hands-on execution, managing campaigns on specific channels.
• Manager/Lead: Focuses more on strategy, team oversight, agency management, and high-level reporting.

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits

• Cell phone reimbursement
• Provident Fund

Work Location: In person