Digital Marketing Manager

Experience: 6.00 + years

Salary: Confidential (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Office (Agra)

Placement Type: Full time Permanent Position

(*Note: This is a requirement for one of Uplers' client - Pratiyogita Darpan)

What do you need for this opportunity?

Must have skills required

Google Ads, Meta Ads, Youtube Ads, GA4, Google Tag Manager, SEO, Email Automation, LinkedIn Ads, WhatsApp automation, Content Marketing, Programmatic dsp, Affiliate Marketing

Pratiyogita Darpan is Looking for

We are hiring a Digital Marketing Manager (3–5+ years) to manage our digital marketing team and oversee end-to-end marketing operations across multiple digital platforms. The role requires strong leadership, strategic planning, budget allocation, performance monitoring, and data-driven decision-making to ensure the team delivers measurable business results.

Experience: Minimum 6–7 years

Location: Agra Only

Employment Type: Full-time

About the Role

We are looking for a Digital Marketing Manager with strong hands-on experience in generating sales through paid and organic digital channels and managing a digital marketing team.

The candidate will be responsible for planning, executing, optimizing and scaling campaigns across Google, Meta, YouTube, Amazon, Flipkart and other relevant platforms. The role requires a strong understanding of audience targeting, conversion tracking, campaign performance and lead/customer quality.

The candidate will be accountable for sales, revenue, ROAS/ROI and overall digital marketing performance, while ensuring the team delivers campaigns and marketing activities on time.

Key Responsibilities

• Lead and manage the digital marketing team, assign responsibilities, set priorities, monitor performance and ensure timely execution of all activities.
• Develop and execute sales-focused digital marketing strategies across Google, Meta, YouTube, Microsoft, LinkedIn and other relevant platforms.
• Manage and optimize paid campaigns, remarketing, native advertising, display and other acquisition channels to drive sales and qualified leads.
• Conduct A/B tests across creatives, audiences, offers and landing page experiences to improve campaign performance and conversion rates.
• Identify, test and scale new digital acquisition channels, audiences, campaigns and partnerships based on performance.
• Take ownership of digital marketing P&L, including marketing budgets, revenue, customer acquisition cost, ROAS, ROI and overall campaign profitability.
• Coordinate with e-commerce, content, creative and other teams to ensure smooth execution of marketing campaigns.
• Review team and campaign performance regularly, identify gaps and take corrective actions to improve results.
• Prepare daily, weekly and monthly performance reports and present key insights, achievements and action plans to management.

Tracking, Attribution and Analytics

• Implement and maintain GA4, Google Tag Manager, advertising pixels, conversion events and UTM tracking.
• Connect advertising platforms, landing pages and CRM systems to measure the complete lead journey.

Mandatory Skills and Experience

• Minimum 3–5 years of digital marketing experience with strong hands-on experience in performance marketing, sales generation, campaign management and team leadership.
• Proven experience managing Google, Meta, YouTube, Microsoft, LinkedIn and other paid/organic acquisition channels, including native advertising, direct media buying, affiliate partnerships and programmatic/DSP campaigns.
• Strong understanding of audience targeting, tracking, attribution, CRM integration, conversion optimization, remarketing and A/B testing across creatives, audiences, offers and landing pages.
• Proven ability to drive sales and revenue while managing marketing budgets and taking ownership of P&L, ROAS, ROI, CAC, conversion rate and lead quality.
• Working knowledge of SEO, content marketing, email/WhatsApp automation and organic acquisition, with the ability to evaluate and scale new acquisition opportunities.
• Strong analytical, problem-solving and leadership skills, with the ability to independently troubleshoot campaigns, optimize performance, manage teams and deliver measurable business results.

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!