Digital Marketing Manager

Key Responsibilities: ​ Social Media Management : Manage and grow company profiles across Facebook, Instagram, LinkedIn, and YouTube. ​ Multimedia Content Creation : Plan and create engaging reels, promotional videos, post graphics, stories, and banners. ​ Paid Advertising : Set up, monitor, and optimize paid campaigns on Meta Ads Manager (Facebook/Instagram) and Google Ads. ​Brand Identity : Maintain consistent brand voice, aesthetics, and visual guidelines across all marketing touchpoints. ​Campaign Planning : Develop monthly content calendars and execute creative promotional campaigns. ​Performance Analytics : Track and analyze key metrics (reach, CTR, engagement, conversion) using analytics tools to improve campaign ROI . ​Cross-Team Collaboration : Coordinate smoothly with graphic designers, video editors, and content writers to ensure timely deliverables. ​ Market Trends : Stay updated with emerging digital trends, social media algorithms, and AI/marketing tools. ​ Key Skills Required: ​Social Media Marketing (SMM) & Strategy ​Multimedia Content Creation (Reels / Short Videos / Creatives) ​Paid Ads Management (Meta Ads & Google Ads) ​Brand Positioning & Visual Aesthetics ​Campaign Planning & Content Calendar Scheduling ​Marketing Analytics, Insights & Reporting ​Advanced proficiency in creative design & editing tools (Adobe Photoshop, Illustrator, Premiere Pro / After Effects, Canva) ​ Qualifications: ​Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field. ​Proven experience (2 to 5 years) in digital marketing and social media handling. ​Strong portfolio or live links of managed social pages/campaigns.