Digital Marketing Manager

Designation: Digital Marketing Manager Reporting To: Head of Marketing / Management

• JOB PURPOSE

Own the digital marketing funnel for villas, high-rise apartments and open plots—driving qualified leads, site visits, bookings, project visibility and marketing ROI. The role covers performance marketing, SEO, social media, analytics, remarketing, CRM coordination and agency management.

• KEY RESPONSIBILITIES
• Plan project-wise digital strategies based on location, product, target customer, price segment, competition and sales targets.
• Manage Google Search, Display, Performance Max, YouTube, Meta (Facebook/Instagram), remarketing and website conversion campaigns.
• Drive qualified leads and optimize CPL, lead quality, site-visit conversion and booking conversion.
• Build differentiated campaigns for villas, apartments and open plots, including HNI, NRI, investor and end-user segments.
• Manage landing pages, CTAs, conversion forms, website traffic and conversion rates.
• Develop SEO strategy: keywords, project pages, titles, descriptions, headings, content, images and internal links.
• Plan and monitor social media across Instagram, Facebook, YouTube, LinkedIn and Google Business Profile.
• Coordinate with graphic designers, video editors, photographers and agencies for ads, reels, walkthroughs, testimonials, brochures and launches.
• Track the complete funnel: Lead → Qualified Lead → Contact → Site Visit → Negotiation → Booking → Revenue.
• Prepare daily/weekly/monthly reports covering leads, CPL, site visits, bookings, spend, revenue, ROAS and campaign performance.
• Manage digital agencies, budgets, campaign spends, invoices and deliverables; stop or scale campaigns based on performance.
• Monitor competitors, pricing, offers, campaigns and digital positioning; recommend improvements to management.
• KRA / KPI

KRA

Key Measures

Lead Generation & Quality Qualified leads/month; CPL; cost per qualified lead

Conversion Lead-to-contact %; contact-to-site-visit %; site-visit-to-booking %

ROI & Revenue Cost/site visit; cost/booking; ROAS; digital revenue contribution

Digital Presence Website conversion; organic traffic; search ranking; social engagement

Execution Campaign optimization; reporting accuracy; project-wise performance; agency/budget control

• KASH
• Knowledge: Real estate marketing, performance marketing, SEO, social media, analytics and CRM.
• Attitude: Result-oriented, data-driven, proactive, commercially minded and customer-focused.
• Skills: Google Ads, Meta Ads Manager, GA4, Search Console, SEO tools, Excel/Sheets, CRM and campaign optimization.
• Habits: Daily monitoring, competitor tracking, A/B testing, timely reporting and continuous optimization.
• QUALIFICATION & EXPERIENCE

Bachelor’s degree in Marketing, Business Administration, Communications or related field; MBA is an advantage. 5–8 years of digital marketing experience, preferably 3+ years in real estate, with exposure to villas, high-rise apartments and/or open plots.

Required Skills

• PPT Photo editing: Lightroom, Canva, Photoshop basics
• Video editing: CapCut, Adobe Premiere Pro, or similar Word EXCEL