Digital Marketing Manager (New Delhi)

Job Description: Digital Marketing Manager<\/b> <\/p><\/p>Company Name:<\/b> <\/span>Ecoste <\/div>Location:<\/b> <\/span>Shalimar Bagh <\/div><\/div>Employment Type:<\/b> <\/span>Full -time <\/div><\/p>Role Overview<\/b> <\/p>Ecoste is seeking a highly motivated and strategic <\/span> Digital Marketing Manager <\/span> <\/b>to lead qualified lead acquisition, optimize the buyer journey, and strengthen brand presence across digital and offline channels. This role will primarily focus on the <\/span> GHB Vertical<\/b>, driving impactful campaigns, trust -building initiatives, and digital innovation to accelerate sales growth and brand advocacy. <\/p><\/div>Role and Responsibility <\/p><\/div>1. Lead Generation & Campaign Management GHB Vertical<\/b> <\/p>- Design and execute a minimum of <\/span> 2 targeted B2B campaigns weekly<\/b> <\/span>(Email, WhatsApp, LinkedIn, etc.) to generate <\/span> 100+ qualified builder leads per week<\/b>. <\/li> - Launch and manage <\/span> LinkedIn outreach campaigns<\/b> <\/span>(InMails, posts, connection requests, content shares) to engage high -value prospects. <\/li> - Execute <\/span> paid media campaigns<\/b> <\/span>across Google, Instagram, and YouTube for builder -focused solutions (WPC Grille, Lamora & Metamask). <\/li> - Drive leads through <\/span> CREDAI sponsorships, city chapter events, and industry networking<\/b>. <\/li> - Build strategic relationships with <\/span> Top 100 Architects<\/b> <\/span>and secure opportunities for product presentations. <\/li><\/ul>2. Lead Generation & Conversion (KPI)<\/b> <\/p>- Optimize the <\/span> buyer journey<\/b> <\/span>to shorten sales cycles. <\/li> - Develop <\/span> stage -wise communication flows<\/b> <\/span>to move prospects customers repeat buyers brand advocates. <\/li> - Create impactful <\/span> sales collaterals, offers, and MCBs<\/b> <\/span>(marketing communication briefs) to maximize conversions. <\/li><\/ul>3. Trust Acceleration<\/b> <\/p>- Produce engaging <\/span> product videos<\/b> <\/span>to highlight new applications and innovations. <\/li> - Run <\/span> Metamask YouTube & Instagram campaigns<\/b> <\/span>to build trust and brand credibility. <\/li> - Publish <\/span> testimonials, site photos, and case study videos<\/b> <\/span>for cross -channel usage. <\/li> - Create <\/span> coffee table books, project documentation, and magazines (3x/year)<\/b> <\/span>to reinforce authority in the industry. <\/li> - Launch a <\/span> bi -monthly podcast<\/b> <\/span>with real estate developers & subject matter experts, and produce <\/span> 2 marketing/productivity videos monthly<\/b>. <\/li> - Maintain a <\/span> strong social media presence<\/b>, including <\/span> daily posts and WhatsApp updates<\/b> <\/span>to support lead generation and brand trust. <\/li><\/ul>4. Organic Presence & SEO<\/b> <\/p>- Develop <\/span> new landing pages<\/b> <\/span>for product lines and improve website trust -building elements. <\/li> - Implement <\/span> SEO strategies<\/b> <\/span>to rank for industry -relevant keywords and enhance online visibility. <\/li><\/ul>5. MIS & Reporting<\/b> <\/p>- Create and maintain <\/span> detailed MIS dashboards<\/b> <\/span>with predefined KPIs. <\/li> - Deliver clear and actionable <\/span> campaign performance reports<\/b> <\/span>for management review. <\/li><\/ul><\/div>- Achievement of <\/span> weekly builder lead generation targets<\/b>. <\/li> - Improvement in <\/span> lead -to -conversion ratio<\/b> <\/span>and reduction of sales cycle time. <\/li> - Engagement and reach across <\/span> digital campaigns (organic & paid)<\/b>. <\/li> - Delivery of <\/span> trust -building content<\/b> <\/span>(videos, podcasts, magazines, testimonials). <\/li> - Growth in <\/span> SEO performance and website traffic<\/b>. <\/li> - Accuracy and timeliness of MIS reports. <\/li><\/ul><\/div><\/span> Requirements<\/h3>Desired Skills & Qualifications<\/b> <\/p>- Bachelors degree in Marketing, Business, or related field (MBA preferred<\/b>). <\/li> - 3 -6 years of proven experience in <\/span> lead generation, campaign management, and digital marketing<\/b>. <\/li> - Strong expertise in <\/span> B2B marketing, paid media, and SEO<\/b>. <\/li> - Hands -on experience with <\/span> LinkedIn campaigns, Google Ads, Meta Ads, and YouTube marketing<\/b>. <\/li> - Robust content creation & storytelling abilities for <\/span> brand trust and engagement<\/b>. <\/li> - Analytical mindset with strong <\/span> reporting and MIS skills<\/b>. <\/li> - Ability to manage <\/span> multiple campaigns simultaneously<\/b> <\/span>with measurable results. <\/li><\/ul><\/div><\/span> Benefits<\/h3>Why Join Ecoste?<\/b> <\/p>- Lead <\/span> strategic marketing growth initiatives<\/b> <\/span>in a high -potential vertical. <\/li> - Exposure to <\/span> cutting -edge campaigns<\/b> <\/span>across digital & offline platforms. <\/li> - Work in a <\/span> collaborative and growth -oriented culture<\/b>. <\/li> - Be part of a company shaping the <\/span> future of eco -friendly building solutions<\/b>. <\/li><\/ul><\/div><\/span>