Digital Marketing Manager, media

Company Description Khel Buzz is a growing media-oriented organization focused on digital engagement, audience growth, and innovative content experiences. The company operates in a fast-paced, data-driven environment, where digital platforms and social media play a central role in brand visibility and revenue generation. Team members collaborate across marketing, content, and analytics to build high-impact campaigns. Khel Buzz values creativity, ethical practices, and measurable results, offering opportunities to shape the digital presence of a dynamic brand.

Role Description This is a full-time, on-site Digital Marketing Manager (Media) role based in Kolkata. The Digital Marketing Manager will plan, execute, and optimize digital marketing campaigns across social media, search, and other online channels to grow brand awareness and audience engagement. The role involves managing media budgets, coordinating with creative and content teams, and overseeing campaign calendars and performance. Day-to-day responsibilities include setting digital strategy, monitoring web analytics and KPIs, refining targeting and messaging, and driving lead generation efforts. The Manager will also prepare performance reports, recommend improvements based on data insights, and ensure all campaigns align with brand guidelines and business objectives.

Qualifications

• Demonstrated skills in Digital Marketing and Marketing, with experience developing and executing integrated digital campaigns.
• Strong expertise in Social Media Marketing, including content planning, audience engagement, and channel-specific best practices.
• Proficiency in Lead Generation techniques using digital channels, with the ability to design and optimize funnels.
• Hands-on experience with Web Analytics tools (such as Google Analytics or similar) to monitor performance and guide decisions.
• Relevant bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Kolkata, collaborate with cross-functional teams, and manage multiple projects and deadlines.
• Strong analytical thinking, attention to detail, and comfort working with data and performance metrics.
• Effective written and verbal communication skills, and familiarity with media buying on major digital platforms is an advantage.