Digital Marketing Manager – Growth (India)

Digital Marketing Manager, Growth (Paid & Organic)

Location: Bangalore, Gurgaon or Mumbai (India), Singapore, or Kuala Lumpur (Malaysia). Adaptable for the right candidate.

Reports to: Marketing Director, working closely with our Enterprise Sales leadership

ABOUT BIPO

BIPO is a global HR and payroll technology company with 15+ years of experience, over 5,600 clients and 700,000+ users. One integrated platform covers HRMS, Global Payroll Outsourcing (90+ countries) and Employer of Record services (170+ countries). We run our own payroll engine in 26 countries, have 51 offices worldwide and are a Workday Platinum Partner. Having raised over USD 50 million, BIPO is now scaling its enterprise business globally.

THE ROLE

You will build and run BIPO's digital demand engine across paid, organic and data-driven outbound channels. Your job is not clicks or impressions. It is a steady flow of qualified meetings and pipeline for our sales teams from HR, Finance and IT leaders at multi-country companies.

This is a hands-on individual contributor role. You will run Google Ads and LinkedIn Ads yourself, build target-account lists and automated workflows in Clay and Apollo, grow organic and AI-search visibility, and turn data into decisions every week. Coverage is APAC first (Singapore, Malaysia, India, Greater China, Southeast Asia), with support for global campaigns.

WHAT YOU'LL DO

Paid acquisition

• Plan, build and optimise Google Ads campaigns (Search, Performance Max, Display, YouTube) for high-intent keywords such as global payroll, EOR and HRMS, by country and language
• Run account-based and persona-based LinkedIn Ads campaigns aimed at CHROs, CFOs, HR and payroll leaders
• Own the paid budget, pacing and bidding, and manage cost per lead, cost per meeting, cost per opportunity and ROAS
• Run a structured test plan for copy, offers, formats and landing pages

Organic growth

• Own keyword strategy, technical SEO, on-page optimisation and link building across BIPO's web