Digital Marketing Manager | 3 to 6 Years Experience in B2B Lead Gen & Performance Marketing

HIRING: Digital Marketing Manager | B2B Lead Gen & Performance Marketing

3-6 YOE | Faridabad - In-Office (5 Days) | IC Role

A fast-growing B2B tech company in Faridabad is looking for a hands-on Digital Marketing Manager to own lead generation end-to-end.

If you live and breathe Google Ads + LinkedIn Ads, use AI daily to move faster, and love being measured on MQLs, CPL and pipeline - this is for you.

What You'll Own

• AI-First Performance Marketing

Use AI tools & agents daily to streamline your stack, content production, campaigns and reporting.

• Paid Acquisition - Google & LinkedIn
• Plan, launch and optimize Google Search, Display & Remarketing campaigns against CPL / ROI targets
• Run LinkedIn Sponsored Content, Lead Gen Forms & Retargeting with job-title, industry, company-size & ABM targeting
• Manage Meta Ads, landing pages, budgets, and lead quality
• SEO / AEO & Website Growth
• Own SEO audits, on-page fixes, and content calendars
• Drive organic + AI-driven (Answer Engine) discovery
• Own website & landing page CRO and A/B tests with design/dev
• LinkedIn & Brand Presence
• Own company & product pages - content calendar, posting, engagement, follower growth, employee advocacy
• Manage review platforms - G2, Capterra
• Ensure brand consistency across all channels
• Content & Sales Enablement

Create / brief ad copy, case studies, video & written testimonials, whitepapers, pitch decks, webinar promos and sales collateral.

• Outbound, CRM & Sales Alignment
• Run outbound email nurturing campaigns (awareness to enquiry)
• Maintain & enrich CRM (HubSpot / Zoho) for ABM
• Prompt lead handover to sales, track quality, refine targeting from feedback
• Analytics & Reporting

Set up conversion tracking via GA4, GTM, LinkedIn Insight Tag. Weekly/monthly reporting on spend, CPL, lead volume & quality, and pipeline contribution with clear insights.

• Events & Partners

Coordinate trade shows, roadshows, events, and manage external agencies / video partners.

What We're Looking For

• 3+ years proven hands-on B2B lead-gen experience with measurable results (MQL/SQL, CPL, lead-to-opportunity)
• Expert in Google Ads + LinkedIn Campaign Manager - must have run campaigns end-to-end
• Hands-on with Meta Ads Manager
• Daily user of AI tools - ChatGPT, Claude, AI agents/automations for marketing
• Hands-on SEO with Search Console, SEMrush / Ahrefs + awareness of AEO
• Working knowledge of GA4, GTM & conversion tracking
• Experience with CRM & email marketing - HubSpot / Zoho or similar
• Strong B2B content experience + sharp written English for ad copy & LinkedIn
• Bachelor’s in Marketing / Business / Communications or related
• Background in B2B SaaS / B2B Tech Services / B2B Marketing firms
• This is an Individual Contributor role as of now

Nice to Have

ABM, LinkedIn Sales Navigator, G2/Capterra management, trade show coordination, Canva, WordPress, Google/LinkedIn/Meta certifications.

Location: Faridabad (In-Office, 5 Days)

Experience: 3-6 Years

If you are a performance marketer who likes owning the full funnel - from ad to CRM to pipeline - DM me with your portfolio / campaign results.

Referrals welcome!

📲 Contact for Details

PJ Aravind Babu

+91 7075318723 / 8951154488

PJ@Siriuslync.com / PJ.Itrecruiter@gmail.com

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