DIGITAL MARKETING LEAD

We are looking for an experienced and result-driven Digital Marketing Specialist to join our Business Development Team. As a Digital Marketing Specialist, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. This role requires a strong understanding of digital marketing trends, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.

Roles and Responsibilities

• Develop and implement digital marketing strategy through campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing, LinkedIn automation, etc.
• Follow best practices for social media marketing on different platforms.
• Launching optimized online advertisements to increase company and brand awareness
• Create and manage link-building and content marketing strategies.
• Measure ROIs and KPIs.
• Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website.
• Stay up to date with industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns.
• Monitor and manage online reputation through proactive engagement on social media and review platforms.
• Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.