Digital Marketing Lead

Roles and Responsibilities

• Develop and execute digital marketing strategies to drive business growth.
• Manage and optimize Google Ads campaigns, including keyword research, ad copywriting, and budget management.
• Conduct on-page optimization of websites using WordPress and Shopify platforms.
• Analyze website performance using analytics tools like Google Analytics and provide regular reporting to stakeholders.
• Collaborate with cross-functional teams to ensure seamless execution of digital marketing initiatives.

Desired Candidate Profile

• 4-6 years of experience in digital marketing with expertise in AI SEO, SEO, PPC (Google Ads), social media marketing, client communication, and analytics tracking.
• Strong understanding of e-commerce development principles and ability to work with various platforms such as Shopify.
• Excellent written communication skills for creating compelling ad copies and reports.