Digital Marketing Lead

About the Role

We're looking for a dynamic, results-oriented Digital Marketing Manager to drive digital growth, optimize marketing performance, and strengthen our online presence. You'll own content strategy and execution end-to-end — website, blog, social, and sales enablement — while partnering closely on SEO to support a business-critical website revamp currently underway.

Key Responsibilities

• Plan and execute content marketing, social media marketing, email marketing and online reputation management.
• Own website content strategy and delivery — structure, write, and maintain content for priority pages, working closely with the design/development team through the ongoing website revamp.
• Own the LinkedIn content calendar end-to-end: plan, write, and publish posts on schedule using brand-approved templates.
• Develop case studies, sales enablement material, and thought-leadership content in partnership with sales and delivery teams.
• Co-own SEO strategy and execution with the SEO specialist, ensuring content, keywords, and on-page elements are aligned.
• Identify opportunities to make the website more engaging, intuitive, and conversion focused.
• Write scripts and turn ideas into compelling short-form content for LinkedIn, Instagram, and other channels.
• Coordinate with external creative/marketing agencies where required, ensuring output aligns with brand and business goals.
• Understand the reports on Google Analytics and other tools and continuously refine strategy.
• Increase brand visibility and online presence across multiple digital platforms.

What We're Looking For

• 4–6 years of experience in digital marketing, with strong exposure to B2B technology marketing.
• Hands-on expertise in SEO, SEM, content ideation/scripting, and social media management.
• A strong eye for content, storytelling, and branding, with excellent writing skills.
• Working understanding of LinkedIn, Instagram, and short-form video trends.
• Proficiency in Google Analytics and other marketing/analytics tools.
• Experience confidently coordinating with creative or marketing agencies.
• Excellent communication and presentation skills.
• Proactive and trend-aware, comfortable taking ownership with minimal oversight.

Good to Have

• Experience working directly with SEO specialists or developers through a website revamp/migration.
• Familiarity with design/collaboration tools (e.g., Figma) and CRM or marketing automation platforms.