Digital Marketing & Growth Manager- International B2B

Job Description: Digital Marketing & Growth Manager – International B2B

Company: NB Entrepreneurs

Location: Nagpur (on-site, full-time)

Experience: Minimum 4 years (5–8 years preferred)

Reports to: Head – Sales & Marketing / CEO

Team: Social Media Executive, digital/creative agency, freelancers and vendors

Education: MBA / PGDM Marketing preferred; strong non-MBA candidates with exceptional hands-on skills can apply

Industry background: Pharma, nutraceuticals, chemicals, ingredients, healthcare, industrial or international B2B manufacturing

About the Role

NB Entrepreneurs supplies pharmaceutical excipients (MCC, CCS, SMCC, Magnesium Stearate) and is growing in the USA, Europe and other international markets. This is not a social-media or agency-coordination role. You will build and run our global digital demand-generation engine: Market → ICP → Search demand → Content → Traffic → Lead → Nurture → Qualified opportunity → Pipeline → Revenue, and measure the results of every stage.

Key Responsibilities

• Build country-wise go-to-market plans (USA, Europe, Middle East, SE Asia, India) by industry, ICP and buyer persona (Procurement, Purchase, Formulation R&D, Supply Chain, QA, BD, distributors, MDs).
• Own on-page, off-page and technical SEO.
• Plan, run and optimise Google Ads and LinkedIn (organic and paid); use Meta only where it fits B2B.
• Build landing pages and lead magnets; run 2–4 A/B or conversion tests every month.
• Run email nurture and cold-outreach sequences.
• Manage CRM lifecycle stages, lead capture and source attribution.
• Use AI tools for research, keyword clustering, content, personalisation, sequencing and reporting.
• Own the marketing budget and calendar; manage the team, agency and vendors.
• Work with International Sales, Domestic Sales and Product/QA/Regulatory teams.
• Send a monthly management dashboard linking spend → leads → SQLs → pipeline → revenue.

Key Performance Indicators

• Qualified organic traffic and commercial keyword rankings growing quarter on quarter; near-zero critical technical SEO issues.
• Qualified cost per lead (Google Ads, LinkedIn) tracked and improved against spend.
• Monthly MQL target; SQLs, opportunities and country-wise pipeline tracked monthly.
• Email deliverability above 97%; CRM attribution completeness above 95%.
• Website conversion rate improving; monthly channel ROI review; dashboard delivered on time every month.

Exact targets will be agreed after reviewing the current baseline.

Requirements

• Hands-on SEO, including technical SEO (crawl/indexation, Core Web Vitals, canonicals, redirects, schema, sitemaps) and backlink strategy.
• Has personally run Google Ads: search campaigns, keywords, negatives, bidding, conversion tracking, remarketing.
• Strong in GA4 and Google Search Console: events, conversions, funnels, attribution, reports.
• Clear understanding of the B2B funnel: Lead → MQL → SQL → RFQ/Sample → Opportunity → Order.
• Comfortable with CPL, cost per MQL/SQL, CAC, ROAS and ROI; can allocate a budget such as ₹5 lakh/month across channels and explain why.
• Practical AI workflows, e.g., ChatGPT, Claude, Perplexity, Clay, Apollo, Sales Navigator, Instantly, Lemlist, n8n, Zapier, Make.
• Experience managing juniors, agencies and vendors, and reporting to senior management.

Preferred: experience marketing outside India with country-specific targeting and messaging.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person