Digital Marketing Executive/Manager (Kolkata)

JOB DESCRIPTION KEY RESPONSIBILITIES: Digital Marketing Manager: - Develop and execute digital marketing strategies to drive sales and ROI. - Implement on-page & off-page SEO strategies on e-commerce websites. - Optimise and manage Google My Business (GMB) listings. - Improve website UI/UX, page speed, and mobile optimization. - Manage social media platforms with content planning and campaigns. - Perform keyword research, competitor analysis, backlink strategies, and SEO audits. - Track performance using Google Analytics, Ads, and reporting tools. - Coordinate with designers, developers, and marketing teams. Digital Marketing Executive: - Assist in managing social media platforms and content posting - Support SEO activities including keyword research and basic optimization - Help manage product listings and website updates - Monitor ad campaigns and prepare basic performance reports - Coordinate with the creative team for marketing creatives and campaigns - Handle day-to-day digital marketing operations and online promotional activities - Support marketplace and e-commerce marketing activities MUST-HAVE SKILLS & QUALIFICATIONS Digital Marketing Manager: - Minimum 2 years of experience in E-Commerce marketing & sales. - Strong knowledge of Google Analytics, Google Ads, Meta Business, and E-commerce segments. - Understanding of CRO and A/B testing. Digital Marketing Executive: - 1-2 years of experience in digital marketing or e-commerce operations preferred - Basic understanding of SEO, social media marketing, and paid ads - Familiarity with Google tools, Meta Business Suite, and content management - Good communication and coordination skills Desirable Skills_(Added Advantage)_ - Knowledge of tech products, computer peripherals, and hardware will be an added benefit. - Prior exposure e-commerce marketing & sales is a plus. - Awareness or basic understanding of influencer marketing strategies is preferred. - Solid analytical ability and communication skills will