Digital Marketing Executive - SEO/Content

## About Tussle Digital

Tussle Digital builds modern digital products for global clients—shipping reliable web and mobile experiences with strong fundamentals, clean execution, and a focus on measurable outcomes.

## Role Overview

We’re looking for a Digital Marketing Executive (SEO/Content) with 2–5 years of experience to help grow organic visibility and create content that drives qualified traffic and conversions. This role is hands-on and execution-focused: you’ll own SEO fundamentals, build content plans, write and optimize pages, and report performance clearly. We hire for attitude—adaptable, consistent, persistent, and coachable people thrive here.

## What You’ll Work On

• Plan and execute on-page SEO improvements across key pages (titles, meta, headings, internal linking, schema basics)
• Conduct keyword research and map keywords to pages based on intent, funnel stage, and business goals
• Create and optimize content: landing pages, blog posts, case studies, and supporting SEO assets
• Build and maintain a content calendar aligned with SEO opportunities and product/service priorities
• Collaborate with design/dev teams to ensure SEO best practices are implemented (site structure, redirects, indexation basics, page performance inputs)
• Support basic off-page SEO initiatives (content distribution, link-worthy assets, outreach coordination where needed)
• Contribute to email marketing content (newsletters, nurture sequences, announcements) when required
• Support paid search and social media with copy/content variations and landing page alignment (as needed)
• Track performance and create clear reports on rankings, traffic, engagement, and conversions with actionable insights

## Required Skills

• 2–5 years of experience in SEO and content marketing (agency or in-house)
• Strong writing and editing skills with an ability to adapt tone for different audiences
• Solid understanding of SEO fundamentals: keyword research, on-page SEO, internal linking, and content optimization
• Comfortable working with reporting and performance tracking (traffic, rankings, CTR, conversions)
• Working knowledge of email marketing basics (copy, segmentation concepts, campaign hygiene)
• Exposure to paid search and social media workflows (enough to collaborate and align messaging)
• Strong execution habits: ownership, consistency, and attention to detail

## Nice to Have (Highly Valued)

• Experience with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs/Semrush, Screaming Frog or similar)
• Basic understanding of technical SEO concepts (crawl/indexation, canonicalization, redirects, sitemap/robots basics)
• Experience optimizing content for conversion (CTAs, landing page structure, messaging clarity)
• Comfortable collaborating with developers/designers and working from briefs or PRDs
• Experience building content briefs and editorial guidelines for repeatable quality

## What Success Looks Like

• You consistently ship high-quality SEO content and optimizations on schedule
• Organic traffic and qualified leads improve through focused keyword targeting and better page performance
• Content is well-structured, accurate, and aligned with search intent—not just written to rank
• Reporting is clear, honest, and actionable (what happened, why it happened, what we do next)
• You take feedback well, iterate quickly, and steadily raise the quality bar

## Work Setup

• Location: Gurgaon, India
• Experience: 2–5 years
• Focus: SEO and Content (with support across email, paid search, and social media as needed)