Digital Marketing Executive - Political Campaign

Location: Mira Road, Mumbai

Experience: 3 to 6 Years

Employment Type: Full-time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive with experience in political campaigns and digital communications. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives to strengthen the online presence of political leaders, campaigns, and organizations. The role requires expertise in content creation, social media marketing, audience engagement, paid campaigns, and online reputation management.

Key Responsibilities

Digital Marketing Strategy & Execution

• Develop and execute digital marketing strategies aligned with campaign objective
• Plan and manage integrated digital campaigns across social media, search engines, websites, email, and messaging platform
• Monitor campaign performance and optimize strategies to maximize reach and engagement

Social Media Management

• Manage and grow social media platforms including Facebook, Instagram, X (Twitter), YouTube, LinkedIn, and WhatsApp Channel
• Create content calendars and ensure timely publishing of post
• Engage with followers and build an active online community

Content Creation & Copywriting

• Create compelling content including captions, blogs, speeches, press releases, videos, reels, and campaign creative
• Coordinate with designers and videographers to produce high-quality digital content
• Ensure messaging is consistent with campaign objectives and brand guideline

Paid Digital Campaign

• Plan, execute, and optimize paid advertising campaigns on Meta, Google, YouTube, and other digital platform
• Manage campaign budgets and improve ROI through continuous optimization
• Track key metrics such as reach, engagement, conversions, and cost per result

Audience Growth & Engagement

• Develop strategies to increase followers, engagement, and supporter participation
• Monitor audience insights and implement initiatives to improve digital outreach
• Build strong engagement through interactive campaigns and community management

Online Reputation & Crisis Management

• Monitor online conversations and public sentiment
• Respond promptly to comments, messages, and emerging issue
• Coordinate with stakeholders to manage crisis communication effectively

Analytics & Reporting

• Track digital marketing performance using Google Analytics, Meta Business Suite, and other reporting tool
• Prepare regular reports with actionable insights and recommendation
• Analyse campaign effectiveness and suggest improvements

Team Collaboration

• Work closely with campaign managers, content writers, graphic designers, videographers, and media team
• Coordinate with external agencies and vendors when required

Trend Monitoring & Innovation

• Stay updated with the latest digital marketing trends, political communication strategies, and platform algorithm change
• Recommend innovative ideas to improve campaign performance and audience engagement
• Willing to travel occasionally for campaign events, rallies, video shoots, public meetings, and political activities

Requirements

• Bachelor's degree in Mass Media, Marketing, Communications, Journalism, or a related field
• 3 to 6 years of experience in Digital Marketing and Social Media Management for political campaigns, political leaders, or political organizations is mandatory
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, Canva, Adobe Creative Suite, and social media scheduling tools
• Strong understanding of SEO, SEM, email marketing, and digital campaign management
• Experience in planning and executing paid social media campaigns
• Excellent content writing and copywriting skills in English and regional languages (preferred)
• Strong analytical and problem-solving skills with the ability to interpret campaign performance metrics
• Excellent communication, coordination, and stakeholder management skill
• Creative mindset with an eye for design, storytelling, and digital engagement
• Ability to work in a fast-paced political campaign environment and meet tight deadlines.