Digital Marketing Executive- Paid Media and Performance Marketing

Job description

Roles & Responsibilities

• Plan, analyse, and continuously improve digital marketing campaigns across various
• platforms, including Google Ads, Facebook Ads, and Instagram Ads
• Paid Ads- You will be responsible to create and manage different kinds of ads on
• Google/Linkedin/facebook/Instagram/WhatsApp
• Monitor campaign performance, including bid and budget optimization, to maximise ROI
• and achieve business objectives
• Conduct regular experiments and tests to optimise campaign performance and provide
• actionable insights to the team
• Develop effective digital marketing strategies and esure consistent brand messaging
• Utilise paid search techniques to enhance online presence and generate qualified leads
• Generate comprehensive reports on campaign performance, including key metrics,
• trends, and actionable recommendations.
• Perform in depth Competitor Analysis
• Other duties as assigned by the management team
• Requirements:
• Expertise in both B2B &B2C Digital Marketing Campaigns with a strong portfolio of
• successful campaigns
• Proficiency in digital marketing tools and platforms, including SEO, SEM, social media
• management, email marketing, and content management systems

Qualifications

Minimum 3 years of experience managing Google Ads, Facebook Ads, and Instagram Ads

Strong analytical skills with the ability to interpret data, identify trends, and make data-

driven decisions

 Proficient in keyword research, analysis, and optimization techniques

 Detail-oriented and highly organised, with the ability to manage multiple projects

simultaneously

 Proficiency in using analytics tools and platforms such as Google Analytics

 Excellent understanding of digital marketing concepts