Digital Marketing Executive – Meta Ads

Company Description SkillWizz, powered by SGMD Exports Private Limited, is a Kolkata-based online platform that connects customers with a trusted network of professionals for a wide range of home services. These services include beauty treatments, cleaning, repairs, painting, emergency medical and elder care, spiritual and cultural support, daily household assistance, construction, and interior design. The platform focuses on convenience and reliability, making it simple for users to book services as needed. SkillWizz’s mobile app enables customers to access and schedule services quickly, supporting a seamless and user-friendly experience for households across the region.

Position: Meta Ads & Digital Marketing Specialist

Experience: 2–4 Years

Employment Type: Full-Time

Location: Kolkata, West Bengal

Role Overview

The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns with a primary focus on Meta Ads (Facebook & Instagram) and Performance Marketing.

We are looking for a professional who combines strategic thinking, campaign execution, analytical ability, creative skills, and performance optimization to drive measurable business results.

Key Responsibilities

• Plan, execute and optimize Facebook & Instagram (Meta) advertising campaigns
• Manage lead generation, conversion and remarketing campaigns
• Develop audience targeting strategies, including custom and lookalike audiences
• Monitor and optimize CPC, CPM, CTR, CPL, CPA and ROAS
• Conduct A/B testing of creatives, ad copies, audiences and campaign structures
• Analyze campaign performance and implement optimization strategies
• Manage digital advertising budgets efficiently
• Prepare regular campaign performance reports and actionable insights
• Conduct competitor and market research
• Create and coordinate social media creatives, promotional banners and campaign materials
• Support Google Ads and other digital marketing initiatives

Required Skills & Qualifications

• 2–4 years of relevant experience in Digital Marketing / Performance Marketing
• Strong hands-on expertise in Meta Ads Manager
• Proven experience in Lead Generation & Conversion Campaigns
• Strong understanding of audience targeting, retargeting and campaign optimization
• Knowledge of Meta Pixel, tracking and conversion measurement
• Good knowledge of Canva and other graphic/design-making tools
• Ability to create professional and engaging social media creatives
• Working knowledge of Google Ads will be an advantage
• Strong analytical and data interpretation skills
• Good communication and reporting skills
• Ability to work independently and take ownership of campaign performance

What We Value

Performance | Ownership | Analytical Thinking | Creativity | Continuous Learning

• If you are passionate about Meta Ads, Performance Marketing, Digital Growth and Creative Content, we would be interested in hearing from you.