Digital Marketing Executive (Local Performance & Lead Generation) Location: Kharghar,– Full-Time, In-Office

Company Description CAREER AND SKILLS DEVELOPMENT CENTRE is an education-focused organization dedicated to helping individuals build practical skills and enhance their career prospects. The centre provides training, guidance, and support for learners seeking professional growth and improved employability. It emphasizes industry-relevant learning, performance-oriented outcomes, and personalized development plans. Team members contribute to an inclusive environment where continuous improvement and learner success are central to the mission.

Role Description The Digital Marketing Executive (Local Performance & Lead Generation) role is a full-time, hybrid position based in Navi Mumbai, with some flexibility for work from home. The role involves planning and executing local digital marketing campaigns to drive lead generation and brand visibility for the centre’s programs and services. Daily tasks include managing social media channels, developing and updating web content, tracking and optimizing performance metrics, and coordinating with internal teams to align campaigns with business objectives. The executive will monitor web analytics, run targeted promotions, support offline-to-online marketing integration, and maintain consistent communication with stakeholders to ensure timely reporting and campaign improvements.

Qualifications

• Candidates should possess strong Digital Marketing and Communication skills to plan campaigns, craft messaging, and engage local audiences.
• Candidates should possess Social Media Marketing skills to manage platforms, create content, and optimize engagement and reach.
• Candidates should possess Web Content Writing skills to develop clear, compelling, and SEO-aware content for websites and landing pages.
• Candidates should possess Web Analytics skills to track performance, interpret data, and support data-driven decision-making.
• Preferred qualifications include experience in lead generation, basic knowledge of SEO/SEM, familiarity with CRM tools, and proficiency in MS Office or Google Workspace.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, and prior experience in digital marketing or education services, will be an advantage.
• Ability to work collaboratively in an in-office environment, manage multiple campaigns, and adapt to changing priorities is essential.