Digital Marketing Executive

Designation :Digital Marketing Executive

Department : Marketing

Location : Jaipur

Experience : 2-5 Years

Timing : 9:30 AM to 6:30 PM

Days : Monday to Saturday

About Gxpress

Gxpress is a fast-growing cross-border logistics platform helping businesses simplify global shipping and international trade across India and international markets.

Role Overview

We are looking for a performance-driven marketer with strong Digital Marketing expertise to generate quality B2B leads, improve online visibility, and drive measurable digital growth.

Key Responsibities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Drive qualified B2B leads for logistics, import-export, and international shipping services.
• Manage budgets and optimize CPL, CAC, conversion rates, and ROAS.
• Conduct A/B testing of ads, creatives, and landing pages.
• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research and optimize website pages, blogs, and landing pages.
• Build quality backlinks and monitor rankings, organic traffic, and conversions.
• Analyze campaign/SEO performance and provide actionable insights.
• Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, etc. for research, content creation, SEO, and marketing optimization.

Requirements

• 2–5 years of experience in Performance Marketing and SEO.
• Proven experience in B2B lead generation and ROI-driven campaigns.
• Hands-on experience with Google Ads, Meta Ads, Google Analytics, Search Console, SEMrush/Ahrefs.
• Strong analytical and data interpretation skills.
• Understanding of marketing funnels, CRO, CRM, and automation.
• Experience in B2B, logistics, import-export, or international trade is preferred.
• Strong knowledge and practical use of AI tools for digital marketing.