Digital Marketing Executive

🚀 We're Hiring: Digital Marketing Executive

📍 Location: Pune, India 🕒 Experience: 1–3 Years 💼

Employment Type: Full-Time

About Us

We're a Pune-based technology company on a mission to make warehouses safer and smarter. Our SaaS platform uses digital twin technology, IoT integration, and real-time monitoring to help enterprises inspect rack health, prevent safety incidents, and run more efficient operations. We already work with some of the biggest names in manufacturing, logistics, and FMCG — and as we scale, we're building out our in-house marketing team to match.

The Role

We're looking for a results-driven Digital Marketing Executive to develop, execute, and optimize cross-channel digital marketing campaigns. You'll manage search, social media, email, and content marketing initiatives that drive brand awareness, lead generation, and customer engagement.

🔑 Key Responsibilities

Campaign Execution & Paid Media

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

SEO & Content Strategy

• Conduct keyword research and optimize web content for search engines (on-page and technical SEO).
• Oversee content creation for blogs and social channels.

Social Media Management

• Create, schedule, and analyze content across primary social platforms to build brand presence and community engagement.

Email Marketing & Automation

• Design, segment, and deploy targeted email drip campaigns, newsletters, and lead nurturing workflows.

Analytics & Reporting

• Track key performance indicators (CAC, ROAS, CTR, conversion rates) using Google Analytics 4 (GA4) and Looker Studio.
• Deliver weekly performance insights.

Conversion Rate Optimization (CRO)

• Run A/B tests on landing pages, calls-to-action, and ad creatives to maximize conversion funnels.

✅ Requirements & Qualifications

• Experience: 1–3 years of hands-on experience in a digital marketing role (agency or in-house).
• Technical Skills: Proficiency with Google Analytics 4, Google Ads, Meta Ads Manager, SEO tools (Semrush/Ahrefs), and CMS platforms (WordPress/HubSpot).
• Analytical Mindset: Strong capability to turn raw marketing data into actionable campaign adjustments.
• Copywriting: Excellent written communication skills for ad copy, email subject lines, and social captions.

⭐ Preferred Qualifications

• Google Search/Analytics or Meta Blueprint certifications.
• Basic working knowledge of visual design (Canva/Photoshop) or video editing platforms.
• Hands-on experience with CRM tools; proficiency in Zoho preferred.

Skills: seo,crm tools,campaign execution,content strategy,analytics,reporting,google analytics,social media management