Job Description & Responsibilities

Conduct keyword research including discovery and expansion of keyword opportunities.
Analyze website and social media pages and provide recommendations for improvement.
Monitor website traffic, search results, and other relevant metrics to devise strategies for improvement.
Compile all relevant performance metrics and create compelling and user-friendly reports on a monthly basis.
Optimizing pages for desktop, tablet, and mobile use.
Monitoring and suggesting ideas to enhance user engagement across our website.
Perform competitor analysis to identify content gaps and areas for improvement in website design.
Build and execute foolproof link-building strategies.
Collaborate with other team members like content creators, social media managers, data analysts, etc. to align integrated marketing strategies and scale communication efforts.
Provide suggestions for SEO-friendly content creation by analyzing existing content marketing strategy, keyword strategy, and data/traffic analysis
Responsible for technical monitoring of website architecture, crawl issues, and webmaster tool errors.
Analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase search results rank, drive traffic, and ultimately scale in customer acquisition and engagement.

Digital Marketing Executive| Eranakulam- Hybrid| 7+ yrs

Job Description & Responsibilities