Digital Marketing Executive | Content Writer

Job Description: Digital Marketing Executive | Content Writer

Company: CloudMetic

Experience: 2–3 Years

Location: Noida, Uttar Pradesh

Employment Type: Full-Time

Department: Marketing

About CloudMetic

CloudMetic is a Salesforce Consulting Partner helping businesses improve operations, automate processes, and deliver better customer experiences through CRM, digital transformation, marketing automation, data, and AI solutions. We serve clients across India, the UAE, and global markets.

We are looking for a creative, proactive, and results-driven Digital Marketing Executive | Content Writer to manage digital marketing activities, create high-quality content, run paid advertising campaigns, improve organic search visibility, and execute email marketing campaigns to generate business leads and strengthen brand awareness.

Key Responsibilities

• Content Writing – Mandatory
• Write high-quality, engaging, and SEO-friendly content for websites, blogs, landing pages, social media, email campaigns, and marketing materials.
• Create compelling ad copy, headlines, captions, and calls to action for digital marketing campaigns.
• Develop LinkedIn posts, company announcements, case studies, success stories, and service pages.
• Research industry trends, competitors, and target audiences to create relevant B2B content.
• Develop lead magnets such as e-books, guides, checklists, and informative articles.
• Proofread and edit content to maintain accuracy, readability, grammar, and brand consistency.
• Use AI writing tools effectively while ensuring content is original, relevant, and human-readable.
• Social Media Marketing & Paid Advertising
• Plan, execute, and optimize paid campaigns across LinkedIn Ads, Facebook Ads, and Instagram Ads.
• Create ad copy, headlines, campaign messaging, and audience-targeting strategies.
• Manage social media calendars and publish content across relevant company channels.
• Monitor impressions, clicks, CTR, CPC, conversions, and cost per lead.
• Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
• Optimize campaigns to improve lead quality and marketing ROI.
• Coordinate with the design team to create effective advertising creatives.
• Search Engine Optimization (SEO)
• Conduct keyword research and identify opportunities to improve website rankings.
• Implement on-page SEO, including meta titles, meta descriptions, headings, internal linking, and content optimization.
• Write and optimize blogs, website pages, and industry-specific articles.
• Identify technical SEO issues such as broken links, indexing problems, and website performance concerns.
• Monitor website traffic, keyword rankings, and organic performance using Google Analytics 4 and Google Search Console.
• Conduct competitor analysis and recommend strategies to increase organic traffic.
• Stay updated on search engine algorithms and SEO best practices.
• Email Marketing
• Plan, create, and execute email marketing campaigns for lead generation, lead nurturing, customer engagement, and brand awareness.
• Write engaging email subject lines, preview text, email copy, and calls to action.
• Build and manage email campaigns, mailing lists, and audience segments.
• Create targeted email campaigns for different industries, customer segments, and business audiences.
• Support email automation, drip campaigns, and lead-nurturing workflows.
• Monitor email performance, including delivery rate, open rate, click-through rate, bounce rate, unsubscribe rate, and conversions.
• Conduct A/B testing of subject lines, email content, CTAs, and send times.
• Maintain email list hygiene and follow applicable email marketing, consent, and unsubscribe requirements.
• Coordinate with the sales team to align email campaigns with lead-generation and follow-up activities.
• Use email marketing platforms such as Salesforce Marketing Cloud, HubSpot, Mailchimp, or similar tools.
• Website, Landing Pages & Lead Generation
• Create and optimize website content and landing pages to improve engagement and conversions.
• Develop lead magnets, forms, and campaign messaging to attract potential customers.
• Support lead-generation initiatives through paid ads, SEO, email marketing, and content marketing.
• Track website visits, form submissions, and conversions using analytics tools.
• Recommend improvements to landing pages, CTAs, and lead-generation funnels.
• Collaborate with the sales team to align marketing activities with business goals.
• Analytics, Reporting & Coordination
• Prepare weekly and monthly reports covering paid advertising, SEO, email marketing, website traffic, and content performance.
• Analyze campaign data and recommend actionable improvements.
• Coordinate with designers, developers, and sales teams to execute marketing initiatives.
• Maintain consistent branding and messaging across all digital channels.
• Research competitors, industry developments, and new digital marketing opportunities.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, English, Business, or a related field.
• 2–3 years of hands-on experience in digital marketing and content writing.
• Excellent content writing skills are mandatory, including blogs, website content, SEO articles, email copy, and social media content.
• Practical experience with LinkedIn Ads and/or Meta Ads.
• Good understanding of SEO, keyword research, and on-page optimization.
• Hands-on experience with email marketing campaigns and email marketing platforms.
• Familiarity with Google Analytics 4 and Google Search Console.
• Strong written English, grammar, proofreading, and research skills.
• Ability to interpret campaign metrics and improve performance.
• Familiarity with Canva or similar tools is an advantage.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

• Experience in B2B marketing, IT services, SaaS, CRM, Salesforce, or technology consulting.
• Exposure to Salesforce Marketing Cloud, HubSpot, Mailchimp, or other marketing automation platforms.
• Understanding of landing page optimization, lead nurturing, marketing funnels, and conversion rate optimization.
• Basic knowledge of HTML email templates and email deliverability is an advantage.

Key Performance Indicators (KPIs)

• Quality, originality, and consistency of content published.
• Organic website traffic growth and SEO performance.
• Paid advertising performance, including CTR, CPC, cost per lead, and lead quality.
• Email campaign engagement, click-through rates, and conversions.
• Number and quality of leads generated through digital marketing channels.
• Social media engagement and audience growth.
• Landing page conversion rates.
• Timely execution of campaigns and reporting.

Ideal Candidate

We are looking for someone who can independently write content, manage paid social media campaigns, execute SEO activities, and run email marketing campaigns. The ideal candidate combines creativity with analytical thinking and understands how digital marketing contributes to actual business growth.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person