Digital Marketing Executive

Company Description Competition Plus Group of Institutions is an educational organization focused on delivering quality coaching and academic support to students preparing for competitive and professional examinations. The group aims to build strong foundations in learning through structured programs, experienced faculty, and supportive learning environments. It emphasizes student success, career readiness, and continuous improvement in teaching methodologies. The institution promotes a collaborative culture where staff contribute to both academic excellence and institutional growth.

Role Description This is a full-time, on-site Digital Marketing Executive role based in Ajmer. The Digital Marketing Executive will plan and execute digital marketing campaigns to promote the institution’s courses, events, and brand across online platforms. Responsibilities include managing social media channels, creating and updating web content, coordinating with academic and administrative teams for campaign inputs, and optimizing online presence to increase visibility and engagement. The role involves monitoring and reporting on campaign performance using web analytics tools, conducting market and audience research, and recommending improvements to digital strategies. The Digital Marketing Executive will also support communication initiatives, including email campaigns and promotional materials, ensuring consistent and professional messaging.

Qualifications

• Candidates should possess strong Marketing skills, including campaign planning, branding, and lead-generation strategies.
• Candidates should possess clear and professional Communication skills, with the ability to collaborate with internal teams and interact with students and stakeholders.
• Candidates should possess Social Media Marketing skills for managing platforms, creating posts, and increasing engagement.
• Candidates should possess Web Content Writing skills for drafting website copy, blogs, and digital promotional materials.
• Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns.
• Familiarity with SEO, SEM, and email marketing tools is beneficial.
• Proficiency in basic design or content creation tools (e.g., Canva, Photoshop) is an advantage.
• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field preferred.
• Ability to work on-site in Ajmer, manage multiple tasks, and meet deadlines.