D2C Performance Marketing Manager (Shopify Must)

D2C Performance Marketing Manager (Shopify Must)

Location: Greater Kailash-2, Delhi

Salary: Upto 50K per month

Experience: Minimum 5 years in D2C

Job Overview

We are seeking a motivated and results-driven Junior Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will have hands-on experience in D2C performance marketing and will be responsible for managing and optimizing our online advertising campaigns on Meta (Facebook & Instagram) and Google Ads.

Key Responsibilities

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Campaign Management

• Manage and optimize campaigns across Meta and Google Ads to drive ROAS, CPA, and conversions.
• Handle the complete performance marketing funnel from strategy to execution.

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Data Analysis

• Analyze campaign performance data to identify trends and areas for improvement.
• Implement data-driven strategies to enhance campaign efficiency and effectiveness.

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Collaboration

• Work closely with the marketing team to align performance marketing strategies with overall business goals.

Requirements

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Experience

• Minimum 5 year of hands-on experience in D2C performance marketing.

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Technical Skills

• Strong knowledge of Meta (Facebook & Instagram) and Google Ads.
• Familiarity with Shopify is a plus.

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Analytical Skills

• Ability to analyze data and derive actionable insights to improve campaign performance.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Customer Acquisition Cost (CAC)
• Revenue Growth

Additional Information

• Immediate joiners preferred.