Customer Marketing Manager

Position

MISSION STATEMENT

• Drive continuous improvement in channel productivity and brand image through innovative marketing activations and promotions.
• To help sales teams & brand teams to achieve commercial objectives with sustainable growth models
• Work with Brand Marketing and Sales team to ensure excellent execution of channel activations. Drive continuous enhancement of consumer relations ahead of competition.

Main Responsibilities

• Business planning
• Define marketing activation plan based on consumer demand, brand direction and specific business requirements
• Own the development of channel strategy & produce tracking report/analysis as needed
• Work closely with Brand Marketing team and Sales team on execution to ensure commerciality and consumer relevance in all channel activations
• Acquire channel intelligence & insights through survey, analysis, regular catch-up & market visit
• BTL activations
• Ensure flawless execution of brand campaigns and channel activations
• Evaluate performance and results of campaigns to refine and improve effectiveness of future campaigns both quantitatively and qualitatively
• Pro-actively assess any performance issues and develop solutions to address them
• Initiate and implement store specific marketing support based on business needs and resource availability
• Work cross-functionally in resolving issues related to channel development, trade communication, and customer service
• System and Teamwork
• Work with Sales Planning, Market Intelligence, and other CE team members in developing systems/processes to track channel activation deployment & effectiveness
• Allocate projects & tasks among CE on-trade team members to best maximize efficiency
• Develop team members in terms of commercial acumen & also communication skills

Job Responsibilities

• Good understanding of the wine & spirit industry
• Able to demonstrate quantitative ability
• Strong commercial marketing sense and be insightful on consumer understanding
• Brand Management knowledge on the brand positioning/ media / PR / promotion / research / merchandising
• Business planning and activation planning skills with execution experience
• Good creative and strategic thinking as well as logical analytical skills
• Good Excel, PowerPoint skills
• A high degree of personal presence with good networking, influencing and communication skills
• Good negotiation and strong social skills
• Strong presentation skills
• Objective and result orientated
• Priority setting and follow up
• Time management
• A solid grasp of financial management
• Highly motivated individual, energetic, enthusiastic and team orientated