Customer Lifecycle & Retention Manager

Customer Lifecycle & Retention Manager

Location

Agra

Experience

3–6 Years

Department

Marketing

About the Role:-

We are looking for a

Customer Lifecycle & Retention Manager

to own customer engagement and retention across the complete customer lifecycle. The role will focus on

CRM, lifecycle campaigns, marketing automation, customer segmentation, repeat purchases, and improving customer LTV

.

Key Responsibilities:-

• Develop and execute

customer lifecycle and retention strategies

to increase repeat purchases and customer LTV.

• Build and optimise customer journeys across

Email, WhatsApp, SMS, Push Notifications, and other CRM channels

.

• Segment customers based on

purchase behaviour, engagement, lifecycle stage, and customer value

.

• Drive

repeat purchase, reactivation, cross-sell, upsell, and win-back campaigns

.

• Identify customer drop-offs and churn points and create targeted

retention journeys

.

• Analyse

cohort behaviour, retention rate, churn, repeat purchase rate, and LTV

to identify growth opportunities.

• Plan and execute personalised CRM campaigns and

A/B tests

to improve engagement and conversions.

• Work with Marketing, Product, Data, and Technology teams to improve the overall

customer journey

.

• Track campaign performance and generate insights to improve

CRM revenue and retention

.

• Continuously identify opportunities to automate manual customer communication and improve campaign efficiency.

Requirements:-

• 2–6 years

of experience in

CRM, Retention Marketing, Lifecycle Marketing, Customer Engagement, or Marketing Automation

.

• Hands-on experience with

CRM/marketing automation platforms

.

• Strong understanding of

customer segmentation, lifecycle journeys, retention, churn, LTV, cohorts, and repeat purchase

.

• Experience managing campaigns through

Email, WhatsApp, SMS, and Push Notifications

.

• Strong analytical and data-driven approach.
• Experience with

A/B testing, personalisation, campaign optimisation, and customer journey mapping

.

• Good knowledge of

Excel/Google Sheets and GA4

.

• Experience in

D2C, E-commerce, EdTech, Retail, or Consumer Businesses

will be preferred.