Creative Lead (AI Fashion Startup/ Women's Western wear)

Responsibilities

• Define and evolve the brand’s aesthetic, color palettes, visual language, and signature storytelling across all seasons.
• Partner with fashion designers to translate seasonal concepts into wearable, production-ready pieces.
• Direct photo shoots, video productions, and lookbooks from concept and mood board to on-set styling and final post-production.
• Lead, mentor, and coordinate internal design/marketing teams as well as external photographers, stylists, videographers, and agencies.
• Work closely with merchandising, sales, and digital marketing teams to ensure creative assets align with commercial targets, budgets, and launch timelines.
• Monitor industry shifts, consumer behavior, and cultural moments to keep the brand relevant and distinct.

Good to have

• Degree in Fashion Design, Visual Communication, or fine arts (e.g., NIFT or equivalent design institute).
• Prior 3 to 6 years of hands-on experience in fashion design, D2C lifestyle branding, or creative art direction.
• Technical Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and familiarity with digital/social content strategies (Instagram, Reels).
• Strong portfolio in fashion category demonstrating visual storytelling and brand building.
• Deep understanding of textiles, garment construction, and color theory.
• Exceptional project management, communication, and stakeholder presentation skills.