Creative Director (Generative AI & Video)

Head AI Creative ProductionLocation: Gurugram, HaryanaExperience: 712 YearsIndustry: Wellness, D2C, Consumer Brands, Digital Content & Creative ProductionAbout the RoleWe are looking for a highly creative, AI-native production leader to build and scale an advanced in-house creative production ecosystem for a fast-growing wellness and nutraceutical brand.The ideal candidate will combine strong filmmaking and creative direction skills with hands-on expertise in generative AI tools for image generation, video production, editing, sound, and content automation.This is a hands-on leadership role for someone who can transform creative ideas into high-quality commercial content while improving production speed, scalability, and cost efficiency.Key ResponsibilitiesAI-First Creative ProductionBuild and scale AI-powered workflows across ideation, scripting, storyboarding, image generation, video creation, editing, dubbing, and localization.Identify opportunities for AI-generated, traditionally filmed, and hybrid content production.Develop repeatable production systems to improve output quality, turnaround time, and efficiency.Creative Direction & Content DevelopmentLead the production of digital advertisements, Instagram Reels, YouTube videos, product films, founder-led content, and e-commerce creatives.Ensure high standards in storytelling, cinematography, lighting, composition, sound design, and post-production.Create realistic product visuals, lifestyle content, educational videos, and performance marketing creatives.Generative AI ExpertiseApply advanced image and video generation workflows using tools such as Midjourney, FLUX, ComfyUI, Runway, Kling, Google Veo, and equivalent platforms.Use ChatGPT, Claude, Gemini, and AI automation tools for scripting, ideation, and production workflows.Build workflows for visual consistency, character continuity, product accuracy, compositing, upscaling, and AI-assisted editing.Team LeadershipBuild and lead a team of AI creators, video editors, motion designers, producers, and production coordinators.Establish production calendars, review processes, quality standards, and delivery timelines.Develop training programs and standardized workflows to scale creative output.Marketing Collaboration & PerformancePartner with brand, performance marketing, social media, and category teams to develop creative concepts and advertising variations.Use campaign performance insights to improve creative direction and production priorities.Ensure responsible, accurate, and compliant communication for wellness and nutraceutical products.Production OperationsManage production budgets, software subscriptions, freelancers, and external vendors.Improve turnaround time and cost per approved creative asset.Establish creative asset libraries, approval workflows, version control, and AI-content governance.Mandatory Requirements712 years of experience in creative production, filmmaking, digital content, video production, or related fields.Demonstrated hands-on expertise in generative AI image and video creation.Strong portfolio of AI-assisted or AI-generated commercial content.Excellent understanding of filmmaking, storytelling, creative direction, editing, and post-production.Experience leading multidisciplinary creative or production teams.Commercial understanding of digital advertising, social media content, and performance creatives.Ability to build scalable workflows and deliver high-quality content under tight deadlines.Preferred ToolsImage Generation: Midjourney, Adobe Firefly, FLUX, Stable Diffusion, ComfyUIVideo Generation: Google Veo, Runway, Kling, and comparable AI video toolsAudio & Voice: ElevenLabs and professional sound-production toolsAI Assistants: ChatGPT, Claude, GeminiEditing & Post-Production: Adobe Premiere Pro, After Effects, DaVinci Resolve, PhotoshopApplication RequirementsCandidates should share their rsum and portfolio/showreel, including five strong AI-assisted creative projects, tools and workflows used, personal contribution, an example of AI-driven production improvement, and details of the largest creative team managed.Interested candidates kindly share your CV and below details to usha.sundar@adecco.com1) Present CTC (Fixed VP) -2) Expected CTC -3) No. of years experience -4) Notice Period -5) Offer-in hand -6) Reason of Change -7) Present Location -