Content Writer and Social Media Manager

Role Overview

We are looking for a creative and strategic Content Writer & Social Media Manager who can craft compelling content, manage our social media presence, and plan and execute paid ad campaigns. The ideal candidate understands how to communicate impact-driven stories while also using data and digital tools to grow reach, engagement, and support for our mission.

Key Responsibilities

Content Creation & Writing

• Write engaging content for social media, websites, blogs, newsletters, and campaign materials
• Develop storytelling content that highlights impact, beneficiaries, and ongoing projects
• Ensure content aligns with the NGO’s voice, values, and communication goals

Social Media Management

• Manage and grow social media accounts (e.g., Facebook, Instagram, X/Twitter, LinkedIn, YouTube)
• Create content calendars and plan posts strategically
• Engage with followers, respond to messages and comments, and build an online community
• Track trends and adapt content for better reach and engagement

Ads & Campaign Management

• Plan, execute, and manage paid ad campaigns on platforms like Meta (Facebook & Instagram), Google Ads, and others
• Optimize ads for awareness, fundraising, event promotion, and advocacy campaigns
• Monitor ad performance, budgets, and KPIs; prepare performance reports
• A/B test creatives and copy to improve campaign results

Strategy & Reporting

• Collaborate with program and fundraising teams to support campaigns and initiatives
• Analyze social media and campaign metrics to inform strategy
• Provide regular performance insights and recommendations

Required Qualifications

• Proven experience in content writing and social media management
• Hands-on experience managing paid ads and digital campaigns
• Strong writing and storytelling skills with attention to detail
• Familiarity with social media tools, analytics, and ad managers
• Understanding of NGO, nonprofit, or social impact communication is a strong plus

Preferred Skills

• Experience with fundraising or advocacy campaigns
• Basic graphic design or video editing skills (Adobe, etc.)
• Knowledge of SEO and email marketing
• Ability to manage multiple projects and meet deadlines

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

• Health insurance

Experience

• Work: 2 years (Required)

Work Location: In person