Content Writer and Reviewer

Position: Content Writer and Reviewer

Brand: Tomorrow’s India

Location: Building No. 392, Ghitorni Village, opposite Pillar No. 114, Ghitorni, New Delhi -110030

Experience: 5-6 Years

Employment Type: Full Time | On-site

Candidate Profile: Full-time working with an FMCG/Automobile/Electronics/F&B/Mass-Journalism/Public Relations Industry

Reporting: MD

Responsibilities

• Prepare a marketing calendar for advertising, PR, ATL/BTL/OOH, digital marketing, sales support, and market research
• Validate and analyze the team's research work. Should possess strong conceptual writing skills and an eye for inconsistencies and errors.
• Conduct in-depth research on industry-related topics to develop original content
• Good command over English for editing and polishing existing content to improve readability
• Content overview and management (including website)
• Guide the team to handle client communication (oral and written) and servicing effectively and efficiently
• Strategize communication and provide guidance on handling of customer services efficiently
• Have adept knowledge and handling of all Social Channels including postings and boosts
• Have adept knowledge and handling of Google and Meta Ads Manager and a keen interest or knowledge of website analytics
• Fundamental knowledge of website functioning and handling including uploading of content and graphics on website
• Smooth communication and coordination with Admin team and external vendors for running office operations.

CONTENT CREATION

· Write, edit, curate and proofread high-quality, original content for website, blog,

social media, newsletters, videos and marketing campaigns.

· Ensure all content is optimised for SEO and user engagement.

SOCIAL MEDIA MANAGEMENT

· Develop and manage end-to-end social media calendar operations across platforms like Instagram, Facebook, LinkedIn, YouTube, etc. (Even on Weekends)

· Respond to comments, manage DMs and drive community engagement.

· Seek & collaborate with brands and identify opportunities to grow brand presence organically.

STRATEGIC IDEATION

· Brainstorm and lead content ideation sessions among different teams.

· Generate impactful campaign ideas aligned with brand goals.

· Research and recommend creative formats based on platform trends.

DIGITAL MARKETING SUPPORT

· Align with internal stakeholders and external digital agencies.

· Contribute to brand identity, positioning, and online reputation management.

· Monitor KPIs and suggest content performance improvement strategies.

QUALITY & INNOVATION

· Ensure timely delivery of error-free content.

· Stay updated with global digital trends, platform algorithm changes and creative best practices.

SKILLS & QUALIFICATIONS

· Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related fields.

· 4-5 years of proven experience in content writing and social media management.

· Excellent command of English with strong grammar and vocabulary.

· Deep understanding of social media trends, user behaviour and platform nuances.

· Proficiency and deep knowledge in SEO, content marketing, and keyword research tools.

· Familiarity with Google Analytics and content performance measurement tools.

· Ability to multitask, meet deadlines and work independently and collaboratively.

· Strong attention to detail, creativity and storytelling ability.

· Certification in digital marketing or content writing (preferred but not mandatory).

BEHAVIOURAL SKILLS

· A hard-working, dedicated professional who understands the needs of a rapidly changing and growing content world

· An ambitious individual who wishes to work closely with management to make the brand grow.

· A flexible person who understands the nuances of working in a content driven start-up.