Content Strategist

Squid Gossips is a startup-focused agency that combines artificial intelligence and data-driven insights to deliver innovative business and marketing solutions. The company specializes in tailored marketing strategies that drive sustainable growth and help brands build a strong market presence. Its integrated services support brand development, guide organizations through market complexities, and position clients for a future-ready landscape. Team members collaborate in a dynamic environment that values analytical thinking, creativity, and measurable impact.

Role Description

The Content Strategist is a full-time, on-site role based in Coimbatore. This role is responsible for planning and executing content strategies across digital channels to support clients’ business goals, brand positioning, and marketing campaigns. Day-to-day tasks include conducting audience and competitor research, defining content themes and calendars, collaborating with designers and marketers, and overseeing the creation and distribution of web and social content. The Content Strategist will manage content performance metrics, optimize existing content, ensure consistency with brand guidelines, and present insights and recommendations to internal teams and clients.

Qualifications

• Strong Content Strategy and Content Development skills, including the ability to create data-informed content plans aligned with business objectives.
• Experience with Content Management across websites and digital platforms, including organizing, updating, and optimizing content libraries.
• Proficiency in Web Content Writing and Writing, with the ability to adapt tone and style for different audiences and formats.
• Ability to analyze content performance using analytics tools and translate insights into actionable improvements.
• Excellent communication, collaboration, and stakeholder management skills in a fast-paced, agency or startup environment.
• Strong attention to detail, organizational skills, and the ability to manage multiple projects and deadlines.
• Familiarity with SEO principles, social media platforms, and digital marketing fundamentals is preferred.
• Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, or a related field, or equivalent practical experience.