Content Strategist

Job Title: Content Strategist

Department: Marketing

Location: Patna (On-site)

Company: DgCrux Technology Pvt. Ltd.

Experience: 3–6 Years

Employment Type: Full-Time

About DgCrux Technology

DgCrux Technology Pvt. Ltd. is a fast-growing technology and digital transformation company specializing in Software Development, AI Solutions, Digital Marketing, Performance Marketing, Branding, and Business Automation. We work with startups, SMEs, enterprises, educational institutions, healthcare, hospitality, and renewable energy companies to build impactful digital experiences.

We are looking for a creative and analytical Content Strategist who can transform business objectives into high-performing content strategies across multiple digital platforms.

Key ResponsibilitiesContent Strategy & Planning

• Develop comprehensive monthly and quarterly content strategies aligned with business goals.
• Create content calendars for multiple brands and clients.
• Identify trending topics, industry insights, and content opportunities.
• Define content pillars for each client and campaign.

Campaign Planning

• Build integrated content campaigns across Instagram, Facebook, LinkedIn, YouTube, WhatsApp, Telegram, and Blogs.
• Collaborate with performance marketing teams to support paid campaigns.
• Create content funnels for lead generation and customer nurturing.

Creative Direction

• Prepare creative briefs for graphic designers and video editors.
• Develop concepts for reels, short-form videos, carousels, blogs, newsletters, and ad creatives.
• Ensure consistency in brand voice and messaging.

Research & Market Analysis

• Conduct competitor analysis and content audits.
• Research industry trends, customer behavior, and emerging platforms.
• Analyze audience engagement to optimize future content.

SEO & Content Marketing

• Plan SEO-focused blog strategies.
• Coordinate keyword research with SEO teams.
• Improve organic visibility through optimized content planning.

Team Collaboration

• Work closely with:
• Social Media Managers
• Graphic Designers
• Video Editors
• Copywriters
• Performance Marketing Team
• Business Development Team

Analytics & Reporting

• Monitor KPIs including:
• Reach
• Engagement
• CTR
• Leads Generated
• Website Traffic
• Conversion Rate
• Prepare monthly performance reports with actionable recommendations.

Required Skills

• Excellent content planning and storytelling skills
• Strong understanding of social media algorithms
• Experience with Instagram, LinkedIn, Facebook, YouTube & X
• SEO fundamentals
• AI content tools (ChatGPT, Claude, Gemini, Perplexity, etc.)
• Strong research and analytical skills
• Excellent written and verbal communication
• Ability to manage multiple brands simultaneously

Qualifications

• Bachelor's degree in Marketing, Journalism, Mass Communication, English, Business, or related field.
• 3–6 years of experience in Content Strategy, Content Marketing, or Digital Marketing.
• Experience in an agency environment is highly preferred.

What We Offer

• Competitive Salary
• Performance Incentives
• Opportunity to work with diverse industries
• Exposure to AI-powered marketing tools
• Career growth in a fast-growing technology company
• Learning & Development Programs
• Collaborative and innovative work environment