Content Marketing Team Lead

Job Description Senior Content Marketing Specialist - Head

Location: Chennai Work from Office

Experience: 10+ Years

Industry: B2B SaaS | AI | Enterprise Software

About the Role

We are looking for a Senior Content Marketing Specialist with 10+ years of experience to lead the end-to-end content strategy and execution for an AI-native enterprise platform.

The ideal candidate will have strong experience in B2B SaaS, AI, enterprise technology, customer experience, CRM, Contact Centre, or similar technology domains and the ability to translate complex technology and business concepts into compelling, high-quality content.

You will be responsible for building content presence and thought leadership across UK, US, India, and UAE markets, supporting demand generation, sales enablement, SEO, brand positioning, and customer engagement.

Key Responsibilities

Content Strategy & Planning

Develop and own the annual and monthly content strategy and editorial calendar aligned with business, product, marketing and revenue objectives.

Define content themes, formats, target personas, buyer journeys and distribution strategies.

Build thought-leadership programs around AI, Agentic AI, Customer Experience, CRM, Contact Centre, CDP, CVM and enterprise SaaS.

Identify content gaps and opportunities across different markets and buyer segments.

Content Creation & Thought Leadership

Create and oversee high-quality blogs, website content, landing pages, eBooks, white papers, research reports, case studies, customer stories, solution briefs and industry reports.

Develop executive-level thought leadership content, including articles, opinion pieces, LinkedIn content, keynote content and industry insights.

Translate complex technical/product concepts into clear, engaging content for both technical and business audiences.

Maintain a consistent brand voice, messaging framework and editorial quality across all content.

Sales & Product Marketing Enablement

Develop sales enablement assets including brochures, presentations, one-pagers, solution briefs, battle cards, email campaigns, customer presentations and competitive content.

Work closely with Sales, Product Marketing and Presales teams to understand customer pain points and create content that supports the complete buyer journey.

Create industry-specific content for sectors such as BFSI, Telecom, Retail, Healthcare, E-commerce and Real Estate.

Support product launches, campaigns, events and demand-generation initiatives with relevant content.

SEO & Digital Content

Develop SEO-driven content strategies based on keyword research, search intent, competitor analysis and buyer personas.

Optimise website pages, blogs and landing pages for organic search while maintaining strong readability and user experience.

Work closely with SEO and digital marketing teams to improve organic visibility, traffic, engagement and lead generation.

Understand evolving search behaviour and content discovery through AI/LLM-powered search and answer engines.

Content Distribution & Repurposing

Repurpose long-form content into LinkedIn posts, X posts, email campaigns, newsletters, videos/scripts, infographics and other digital formats.

Develop content distribution strategies across owned, earned and paid channels.

Collaborate with Design and Social Media teams to create engaging multimedia content.

Research & Competitive Intelligence

Conduct in-depth industry, market, customer and competitor research.

Track technology trends, competitor messaging, market positioning and emerging content opportunities.

Develop original insights and data-driven content that strengthens Worktual's market positioning.

AI & Content Innovation

Use ChatGPT, Claude and other AI-powered content tools responsibly to accelerate research, ideation, content development and optimisation.

Ensure AI-assisted content maintains originality, factual accuracy, brand voice and editorial quality.

Explore emerging AI-driven content and search trends to improve content effectiveness and productivity.

Performance & Analytics

Define and track content KPIs including organic traffic, engagement, content consumption, MQL contribution, lead generation, conversion and sales enablement impact.

Use analytics and marketing performance data to identify high-performing content and optimisation opportunities.

Continuously improve the content strategy based on performance insights.

Cross-Functional Leadership

Collaborate closely with Product Marketing, Product, Sales, Presales, SEO, Demand Generation, Design and Leadership teams.

Manage multiple content projects and stakeholders while maintaining quality and timelines.

Where applicable, guide junior content writers, agencies and external content partners.

Required Skills & Experience

10+ years of experience in Content Marketing, B2B Content, Technology Marketing or a related field.

Strong experience in B2B SaaS, AI, Enterprise Software or technology companies.

Exceptional English writing .