Content Marketing Specialist - Remote

Our partner is looking for a Content Marketing Specialist based in India. In this high-impact remote role, you will drive organic growth and elevate search visibility for an enterprise software portfolio rebuilding vertical software with AI. Operating in a fast-paced environment that prioritizes speed, scope, and ownership, you will produce high-quality SEO-driven content and translate complex technical workflows into compelling narratives across multiple brand portfolios. By conducting strategic keyword research, optimizing on-page search elements, and measuring organic traffic performance, your work will directly fuel buyer engagement and lead generation. You will collaborate closely with cross-functional stakeholders and subject matter experts to publish engaging articles, case studies, and digital assets. This position offers a unique chance to shape content strategies for software solutions that power major industries, directly impacting business growth and digital reach across global markets. Accountabilities: - Create high-quality, SEO-optimized content across multiple channels, including websites, blogs, landing pages, case studies, whitepapers, and email newsletters for various portfolio brands. - Translate complex software, technical concepts, and AI capabilities into clear, compelling, and accessible narratives tailored to distinct target audiences and buyer personas. - Conduct comprehensive keyword research and search intent analyses using tools like SEMrush, Ahrefs, and Google Analytics to identify high-value content opportunities. - Implement on-page SEO best practices, including meta tags, title structures, keyword integration, and internal linking strategies to boost search rankings and organic traffic. - Monitor organic performance metrics, track keyword rankings and leads, and execute data-driven updates to refine existing web assets and maximize conversion performance. - Collaborate with internal stakeholders, developers, and subject matter experts to align content calendars, ensure technical accuracy, and uphold brand consistency. Requirements: - 2 to 4 years of proven professional experience in content writing, SEO, or content marketing, ideally within a B2B, SaaS, or technology-focused environment. - Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field. - Deep understanding of core SEO principles, keyword research methodologies, and content optimization workflows using tools like Google Search Console, Google Analytics, SEMrush, or Ahrefs. - Strong ability to digest technical concepts, user experience principles, and complex business workflows, translating them into engaging content for different funnel stages. - Exceptional written communication, editing, and proofreading skills, combined with strong project management capabilities to handle multi-brand content calendars. - Familiarity with Content Management Systems (such as WordPress), user experience fundamentals, and leveraging modern AI-assisted research tools while maintaining high standards for original quality. Benefits: - Competitive compensation package tailored to experience and expertise. - 100% remote working environment offering schedule flexibility and autonomy. - Access to structured training programs, mentorship, and continuous professional skill development. - Clear avenues for long-term career advancement and internal mobility across a growing technology portfolio. - Global exposure and daily collaboration with a diverse, international team of marketing and software professionals.