Content Manager - D2C

We seek a Manager - Content Strategy for a personal care D2C brand in Noida.

Job Responsibilities

• Own the overall content strategy and calendar across organic social media, paid campaigns and product launches.
• Develop original content ideas, recurring formats, series and brand IPs that drive engagement and strengthen brand identity.
• Write, review and approve scripts, ensuring consistency in messaging, storytelling and creative quality.
• Lead content planning and creative conceptualisation for new product launches, campaigns and brand initiatives.
• Develop creative concepts, hooks and messaging for performance marketing ads in collaboration with media buying teams.
• Oversee end-to-end content development, from ideation and scripting to production, editing and final approvals.
• Manage and guide internal editors, agencies and external creative partners to ensure high-quality, timely output.
• Define the content production structure, including resource planning, team responsibilities and potential senior production hires.
• Act as the primary decision-maker for all content-related activities across organic channels, paid advertising and upcoming products.
• Collaborate closely with founders and internal stakeholders to align content with brand positioning and business objectives.

Job Requirements

• Prior experience of 2-4 years managing content strategy and execution for a D2C or consumer-facing brand or agencies helping consumer brands
• Strong scriptwriting, storytelling, creative conceptualisation and content-planning skills.
• Proven experience developing successful recurring content formats, series or brand IPs.
• Ability to independently create content while directing editors, agencies and production teams.
• Strong understanding of organic social media, performance ad creatives and consumer content trends.
• Excellent creative judgment, project management and stakeholder coordination skills.