Content Creator & Social Media Manager

Content Creator / Social Media Manager — NYC

Patsy’s · Marketing · NYC (on-site) · [part-time / contract]

The opportunity

Patsy’s is a heritage New York restaurant and sauce brand entering the most important chapter in its history: a full brand relaunch, starting in NYC. We’re seeking a Content Creator & Social Media Manager. Working alongside our marketing lead, you’ll be the engine behind the content — the look, the day-to-day voice, and the publishing cadence — for a beloved NYC name being brought to a national stage for the first time. It’s the ground floor, with real creative input and the history of the brand behind you: a high-volume seat for someone with creative taste who wants their fingerprints on how a legacy brand shows up to a whole new generation.

About Patsy's

Born in Midtown Manhattan in 1944, Patsy’s Italian Restaurant became a New York staple — a Frank Sinatra favorite, run by three generations of one family, the Scognamillos, in the same West 56th Street building. Now Patsy’s is bringing that sauce to a national stage — out of the kitchen and onto shelves, so a new generation can love it the way New York always has.

What You'll Own

Social & content (with the team)

• Partner closely with the marketing lead — assist in ideation, bring creative input, and execute the team’s ideas day to day.
• Work within brand standards and aesthetics as set by the marketing team.
• Build and run the content engine: turn the team’s direction and brand pillars into a consistent weekly publishing cadence across TikTok + Instagram.
• Help shape Patsy’s social voice and aesthetic as the brand takes shape, and keep a steady read on what’s working and what’s next.

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Creative execution

• Concept, film, and edit high-volume original content
• Identify and act on cultural trends in real time to drive relevance and reach.
• Repurpose creator/UGC into paid social and ads.
• Run giveaways and UGC-driven moments that build loyalty.

Events & activations

• Capture content in real time at events, activations, pop-ups, and shoots on the ground in NYC.
• Partner with the Community/Partnerships Manager to turn every IRL moment into social.

What You Bring

• 3–4 years in social media / content — strong at execution, and a real creative contributor who can take a brief or a rough idea and run with it.
• Preferably CPG or brand-side experience
• A portfolio of content you personally made that performed
• Strong platform expertise across TikTok + Instagram, with native fluency in platform behavior.
• Deep cultural fluency — a track record of catching trends ahead of the curve.
• Highly developed taste in short-form video (sound, editing, pacing) and sharp editorial judgment.
• Comfort with AI content tools and fast short-form editing.
• A strong collaborator who works well under a lead and across a team, and can juggle multiple workstreams without dropping quality.
• Availability to work nights and weekends as needed
• NYC-based and ready to be boots-on-ground.

Nice to have: food/hospitality background; scrappy comfort being early at a brand rather than plugging into an existing team.