Content & Campaign Manager

# A. Overall Purpose of the Job (Brief description of the primary purpose of this position)

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This role leads content strategy and campaign execution to support client engagement across digital and service channels. It involves managing curated content, partnerships, and marketing initiatives to drive customer utilization.

## B. Key Responsibilities (Critical responsibilities and skills of this position, listed in order of importance)

Campaign Management

• Oversee content creation and governance across websites, apps, and campaigns
• Manage campaign marketing and CMS platforms in partnership with the digital product teams
• Managing campaign management tools (Eloqua, Marketo, Salesforce, MoEngage, etc.)
• Manage vendors and ensure content quality aligns with brand and client objectives
• Develop and execute marketing campaigns to support client programs
• Collaborate with internal teams and partners to optimize content usage
• Monitor campaign performance and implement improvements

Content Management

• Plan, create and oversee the production of various content and marketing materials, especially various Aspire and partner offerings
• Manage and govern content quality for client websites, apps, email campaigns and other channels
• Recruit, brief and manage vendors or contract staff to support content management, including creative team, designers, content production and translation efforts
• Work closely with the Partnership Development teams to jointly create and manage content which are aligned with local and global objectives and initiatives
• Regularly raise awareness and train on the availability of content to drive adoption by the broader organization, including service delivery
• Manage and update content across our digital channels

# C. Job Profile

Qualifications Required

• 8+ years in content/campaign management, ideally in travel, lifestyle, or luxury sector
• Experience in managing campaign management tools (Eloqua, Marketo, Salesforce, MoEngage, etc.)
• Strong experience with CMS, marketing automation tools (e.g., Eloqua, Marketo)
• Proven ability to manage B2B/B2C campaigns and multiple stakeholders
• Excellent project management and communication skills
• Bachelor’s degree in Marketing, Communications, or related field

Required Languages (Brief description of the language skills needed to perform the job)

• English

Travel / Rotation Requirements (Brief description of any travel or rotation requirements)

• 15% Schedule may vary according to business needs

## Essential Job Duties and Responsibilities

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## Description

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