Consumer Marketing- Manager

• Own end-to-end customer growth strategy
• Build and scale consumer engagement engine

About Our Client

Our client is a rapidly growing commerce and retail platform focused on expanding access to essential products and services through an innovative distribution model.

Job Description

• Own the complete consumer journey, including customer cohorts, engagement, retention, category adoption, digital migration, and customer lifetime value.
• Define customer segments and create strategies that move consumers from infrequent purchasers to loyal, high-frequency buyers.
• Develop programmes that increase active customer numbers, purchase frequency, wallet share, and retention.
• Drive cross-category adoption by identifying customer needs, category affinities, and behavioural triggers.
• Partner with product, technology, analytics, and operations teams to optimise customer journeys and enhance engagement.
• Own the complete digital conversion funnel, identifying opportunities to improve acquisition, activation, conversion, and repeat usage.
• Design and execute highly targeted customer engagement initiatives across app and messaging channels.
• Conduct regular customer and field interactions to translate real consumer insights into actionable growth strategies.
• Build testing frameworks and experimentation mechanisms to continuously improve engagement, conversion, and retention metrics.

The Successful Applicant

• 6-10+ years of experience across Consumer Marketing, Growth Marketing, CRM, Lifecycle Marketing, Customer Engagement, or Digital Growth functions.
• Proven success in customer cohort management, retention strategy, frequency growth, loyalty programmes, and customer lifecycle development.
• Hands-on experience managing app adoption, digital conversion funnels, customer engagement journeys, and behaviour-led marketing initiatives.
• Strong analytical skills with the ability to convert customer data and insights into strategic actions and measurable outcomes.
• Experience within consumer-facing industries such as E-commerce, Quick Commerce, D2C, Retail, Consumer Technology, or Digital Platforms.
• Comfortable working in fast-paced, high-growth environments with the ability to build frameworks and processes from scratch.
• Demonstrated ability to work cross-functionally while maintaining accountability for customer growth outcomes.
• Strong customer-first mindset combined with a highly execution-focused and experimental approach.

What's on Offer

• Opportunity to shape the customer growth strategy of a high-growth business.
• End-to-end ownership across consumer lifecycle, engagement, retention, and digital adoption.
• Significant exposure to senior leadership and key decision-makers.
• Dynamic and entrepreneurial work environment with high visibility and impact.
• Competitive compensation and strong long-term career growth opportunities.

Contact

Quote job ref: JN-092026-7099898