Business Development Manager – Government & PSU Sector

Role Overview

Looking for a proactive and result-oriented Business Development professional to drive growth in the government, PSU and public-sector segments. The role will focus on identifying business opportunities, building relationships with relevant stakeholders, tracking government tenders, developing proposals and driving end-to-end business acquisition for media, digital marketing, social media management, PR, advertising and integrated communication services.

The ideal candidate should have a strong understanding of government procurement processes, tendering mechanisms and the ability to convert opportunities into sustainable business partnerships.

Key Responsibilities

1.Government BusinessDevelopment

• Identify and develop businessopportunities with Centraland State Government departments, PSUs, autonomous bodies, government agencies and public-sector institutions.
• Build a strong pipelineof prospective clientsand opportunities for social media management, digital marketing, PR, media planning, advertising, creative campaigns, video production and integrated communication services.
• Map relevant ministries, departments, nodal agencies, public-sector organisations and their communication requirements.
• Develop and maintain professional relationships with relevantdecision-makers, procurement teams and authorised stakeholders.
• Explore empanelment opportunities with government departments, advertising agencies and communication bodies.

2.Tender & Opportunity Management

• Track relevant tenders, RFPs, and empanelment opportunities through GeM, CPPP, statee-procurement portals and other authorised platforms.
• Review tender requirements, eligibility criteria, scope of work, technicalqualifications, commercial terms and submission timelines.
• Conduct preliminary bid/no-bid assessments in consultation with leadership, considering eligibility, capabilities, commercial viability and strategic fit.
• Coordinate with the Tendering & Documentation team to ensuretimely and compliant bid submissions.
• Track corrigenda, pre-bid meetings, clarifications, technical evaluations, financial bid openings and award announcements.

3.Proposal Development & Pitching

• Understand client requirements and translate them into relevantservice offerings and solution proposals.
• Coordinate with strategy team and help align with creative, digital,media and operations teams to develop presentations, technical proposals, case studies and pitch decks.
• Work with Finance to prepare commercial proposals, pricing, budgetsand financial bids.
• Participate in pre-bid meetings, client presentations, capability pitches and businessdiscussions.
• Ensure proposals are alignedwith the client'sobjectives, tender specifications and evaluation criteria.

4.Client Relationship Management

• Build and nurture long-termrelationships with government and PSU clients.
• Ensure smooth coordination betweenclients and internaldelivery teams during onboarding and project execution.

Required Qualifications and skills

• Graduate in any discipline; an MBA in Marketing, Business Development or a related field is preferred.
• 4–8 years of experience in business development, preferably in government, PSU or institutional sales.
• Experience in a media agency, advertising agency, digital marketing, PR, social media management or integrated communications environment will be strongly preferred.
• Good understanding of government tendering, GeM, e-procurement, RFPs, EOIs and empanelment processes.
• Demonstrated ability to identify opportunities, develop client relationships, prepare proposals and drive business closures.
• Strong presentation, negotiation, communication and stakeholder-management skills.
• Proficiency in MS Office or opportunity-tracking tools.
• A self-driven, organized professional who can independently manage opportunities while working closely with leadership and delivery teams.

Key Performance Indicators (KPIs)

• Qualified government and PSU opportunities identified and developed.
• Value of the active business pipeline and conversion into confirmed orders.
• Revenue and order-book growth against agreed targets.
• Number and value of successful tender wins and empanelments.
• New client acquisition and repeat-business development.
• Accuracy of pipeline reporting and business forecasts.
• Quality of client relationships and coordination with internal teams.

IMPORTANT DETAILS

Location: Gurgaon, WFO

Employment type: 6 months Contract followed with conversion opportunity/Full time