Branding and Outdoor Marketing Manager

Job Description – Senior Manager, Branding Outdoor Marketing

Position

Senior Manager – Branding amp; Outdoor Marketing

Department

Marketing

Reporting To

Chief Sales Marketing Officer (CSMO) / Marketing Director

Location

Pune

Role Summary

The Senior Manager – Branding amp; Outdoor Marketing will be responsible for strengthening

the company brand presence across all projects through planning and execution of outdoor

advertising, branding initiatives, project launches, and on-ground marketing activities. The

role requires close coordination with sales, agencies, vendors, and project teams to ensure

maximum brand visibility and return on marketing investments.

Key Responsibilities

Brand Management

• Develop and execute annual branding strategies.
• Ensure consistent brand identity across all projects and marketing channels.
• Monitor brand perception and recommend improvements.
• Maintain branding guidelines across all communication.

Outdoor Marketing

• execute outdoor campaigns including hoardings, gantries, bus shelters, kiosks, pole

branding, metro branding, airport branding, and transit media etc.

• Identify high-impact advertising locations based on customer movement and target

audience.

• Negotiate with media agencies for optimum pricing and visibility.
• Track campaign effectiveness and optimize media planning.

Project Branding

• execute branding concepts for new project launches.
• Manage site branding including entrance gates, sales offices, sample flats, directional

signage, fencing, and illumination.

• Coordinate with architects, designers, and execution agencies.

Vendor amp; Agency Management

• Appoint and manage creative agencies, printers, fabricators, outdoor media vendors, and

event partners.

• Ensure quality, timelines, and budget adherence.
• Conduct regular vendor performance evaluations.

Campaign Execution

• Execute launch outdoor campaigns, festive campaigns, tactical promotions, and corporate

branding initiatives.

• Coordinate with digital marketing and sales teams for integrated campaigns.
• Ensure timely delivery of all branding materials.

Budget Management

• Prepare annual branding and outdoor marketing budgets.
• Monitor spends against approved budgets.
• Negotiate commercial terms to maximize ROI.
• coordinate online marketing spend budgets and card spends

Coordination

• Work closely with Sales, CRM, Projects, Procurement, Legal, and Finance teams.
• Obtain required approvals for outdoor permissions.
• Ensure statutory compliance for all branding activities.

KPIs

• Brand visibility score
• Outdoor campaign reach
• Cost per lead from branding activities
• Marketing ROI
• Campaign execution timelines
• Vendor performance
• Budget adherence
• Site branding quality audit scores
• Sales support effectiveness

Desired Candidate Profile

• MBA in Marketing or equivalent qualification.
• 5-6 years of experience in branding and outdoor marketing, preferably in real estate.
• Strong knowledge of outdoor media planning and vendor management.
• Excellent negotiation and project management skills.
• Strong analytical and communication abilities.
• Ability to manage multiple projects simultaneously.

Preferred Experience

• Experience in residential, commercial, and township branding.
• Familiarity with Pune/PCMC outdoor advertising ecosystem.
• Strong network with media owners and branding agencies.
• Experience in project launches and high-impact outdoor campaigns.

Skills

• Branding Strategy
• Outdoor Media Planning
• Vendor Management
• Budget Management
• Campaign Planning
• Negotiation
• Market Research
• Team Leadership
• Creative Coordination
• Project Management

Success Indicators

• Increased brand recall and visibility.
• Timely execution of branding campaigns.
• Improved lead generation through outdoor media.
• Efficient utilization of marketing budgets.
• Strong vendor relationships.
• High-quality branding across all projects.

Qualifications

Bachelor’s degree in

• Marketing
• Business Administration (BBA/MBA)
• Mass Communication
• Advertising or related field
• Preferred:
• MBA in Marketing
• Certifications in Digital Marketing or Brand Management