Brand Marketing Manager- Fashion

Brand Manager

About XTREMEX

XTREMEX is one of India's fastest-growing fashion brands, blending streetwear, casual wear, and performance-inspired apparel. With in-house manufacturing and a rapidly growing customer base, we're building a brand that stands out through bold products, strong storytelling, and impactful content.

Role Overview

We are looking for a highly driven Brand Manager to lead content, influencer marketing, brand campaigns, and creative execution across all channels.

This role is ideal for someone who can take ownership of the entire brand ecosystem from planning content and coordinating shoots to managing influencers and executing product launch campaigns.

Key Responsibilities

Content & Creative

Plan and manage monthly content calendars

Develop creative concepts for product launches and campaigns

Coordinate with designers, videographers, editors, and creators

Ensure consistent brand communication across all platforms

Approve content before publishing

Influencer Marketing

Build and manage influencer partnerships

Coordinate product seeding and collaborations

Track influencer performance and ROI

Scale influencer-generated content for marketing campaigns

Photoshoots & Content Production

Plan and execute photo and video shoots

Coordinate models, locations, photographers, and creators

Create shoot briefs and shot lists

Ensure timely delivery of content assets

Brand Campaigns

Lead launch campaigns for new collections

Coordinate with the performance marketing team

Develop campaign concepts and promotional strategies

Monitor campaign performance and optimize creative direction

Market & Competitor Research

Stay updated with fashion, content, and social media trends

Track competitor campaigns and launches

Identify opportunities to strengthen the XTREMEX brand

Requirements

• 2–5+ years of experience in fashion, D2C, lifestyle, or consumer brands
• Strong understanding of content creation and social media
• Experience managing influencers and brand collaborations
• Excellent project management and communication skills
• Ability to manage multiple projects simultaneously
• Creative mindset with strong execution abilities
• Passion for fashion, branding, and digital marketing

Bonus Points

Experience with fashion or apparel brands

Understanding of Meta Ads creatives and performance marketing

Experience managing content production teams

Familiarity with Canva, CapCut, Photoshop, or creative tools

What You'll Own

Brand content strategy

Influencer marketing

Photoshoots and content production

Product launch campaigns

Creative execution across all channels

If you're someone who can turn ideas into execution and help build one of India's leading fashion brands, we'd love to hear from you.

Employment Type: Full-Time (On-Site)

Location: Delhi

Working Days: 6 Days a Week