Brand Marketing Lead/ Creative & Brand Marketing Manager

Role Overview We are looking for a Brand Marketing Lead Creative Brand Marketing Manager to own and drive the creative and organic side of our marketing This role will shape Curapod s brand positioning lead our social and community presence and manage the creative output across content design and campaigns You ll be responsible for building a strong relatable brand identity while ensuring consistent storytelling across all touchpoints You ll manage our Social Media Marketing SMM executive and collaborate closely with the content and design teams to deliver high-quality engaging and impactful work Key Responsibilities Define and strengthen Curapod s brand positioning voice and identity across channels Lead strategy and execution for organic marketing social media community building content and partnerships Oversee and guide the social media executive ensuring consistent brand messaging and timely execution Collaborate with design and content teams to develop creative campaigns blogs videos and brand assets Own content strategy approve blogs research new content topics and ensure alignment with brand goals Build and nurture an engaged community of Curapod users UGC testimonials advocacy groups Analyse performance of organic channels track engagement metrics and optimize based on insights Keep an eye on industry trends competitors and cultural moments to identify opportunities for Curapod to stand out Work closely with the growth paid marketing team to ensure a consistent brand experience across paid and organic Requirements What We Are Looking For 3-6 years of experience in brand marketing content marketing or social media leadership roles preferably D2C consumer tech wellness or lifestyle brands Strong understanding of brand storytelling content strategy and social media ecosystems Creative thinker with the ability to translate ideas into campaigns that drive engagement Hands-on experience with social media platforms community management and influencer collaborations Ability to manage and mentor a small team SMM content design Analytical mindset - able to measure creative effectiveness and optimize accordingly Excellent communication project management and organizational skills Benefits Why Join Curapod Be a key part of building a fast-growing health wellness brand from the ground up End-to-end ownership your ideas will directly shape how the world sees Curapod Dynamic creative and growth-driven environment with room to experiment and innovate