Brand Manager - Retail & Ecommerce

Assistant Brand Manager/ Brand Manager

Reports to: Head of Marketing

Campaign Development & Management

~ Understand Brand Strategy and develop 360-degree campaigns for collections and brand

Lead 360° campaigns from ideation to execution i.e. films, seasonal launches,

gifting/hosting moments, collaborations, POS, Retail activations.

~ Partner with creative, design, and product teams to build collections with strong

Monitor brand sentiment and customer insights to feed into campaigns and product

Support retail, ecommerce, and gifting channels with targeted brand-building initiatives.

Content & Communication

Oversee content creation across social, digital, and offline platforms.

Supervise website catalogue & content

Brief and manage external agencies (creative, PR, media) for quality and timeliness.

Retail Activations / Trade Marketing

~ Drive trade marketing for stores and offline activations to maximize footfalls and

Build / strengthen a relationship with mall teams with regular catchups and updates

Consistently building sales promos with retail team – GWP, seasonal offers for the

CRM

~ Work with CRM and performance teams to design retention journeys and loyalty

Calendarizing of CRM campaigns - mix of seasonal & monthly

Ensures cross channel consistency through 360 campaign management - whether SMS / WHATSAPP/ NEWSLETTER

Checks against targets on how a week of CRM performed against NOB targeted.

4-5 years of experience in brand management, lifestyle, retail, or consumer brands.

Experience in managing a team

Strong mix of creative sensibility and commercial acumen.

Skills: brand management,management,retail,lifestyle brands,campaigns