Brand Manager - Product Launches D2C

Job Description – Brand Manager

Role Title

Brand Manager – Product Launches D2C

Department

Sales & Growth

Location

Karkardooma, New Delhi (On-site)

Experience

1–5 years

CTC Range

₹5–9 LPA (based on experience & fitment)

Reports to

Founder

Start Date

Immediate

Job Summary

As we scale, we’re looking for a hands-on Brand Manager to own our new product launches end-to-end—from the moment a product is greenlit to the day it’s live and selling across our website and marketplaces.

• This is a high-ownership role working directly with the Founder. You won’t be managing a launch through layers of teams—you’ll be the one making it happen.

Key Responsibilities

Branding & Packaging

• Develop product positioning, naming, and messaging in line with our brand identity.
• Manage end-to-end packaging development: brief designers, coordinate with print/packaging vendors, handle sampling, approvals, and label compliance (MRP, barcodes, statutory requirements).

Content & Creative Production

• Plan and manage product photoshoots and video shoots (briefing, coordination, quality control).
• Get product images, infographics, A+ content, user manuals, and launch videos produced through freelancers/agencies and ensure they meet brand standards.
• Write or refine product copy: titles, descriptions, bullet points, manuals.

Listings & Cataloging

• Create and optimize product listings on the website (Shopify) and marketplaces (Amazon, Flipkart, etc.).
• Own keyword research, backend search terms, pricing setup, and catalog hygiene.

Launch Execution

• Build and run the launch calendar for every new product.
• Coordinate with operations for inventory readiness and with marketing for launch campaigns, emails, and promotions.
• Plan review-generation and early traction initiatives.
• Track first 60–90 day performance and iterate on listings/content based on data.

Reporting & Analytics

• Prepare and share weekly and monthly account performance reports for the Founder.
• Track DRR, MRR, sell-through, account health metrics, ratings, reviews, and return rates across accounts.
• Analyze customer complaints, negative ratings, and return data—flag patterns and recommend fixes.
• Maintain a simple business dashboard for assigned accounts using Google Sheets.

Skills & Qualifications

Must-have

• 1–3 years in a D2C brand or e-commerce agency, with hands-on experience launching products (not just maintaining existing catalogs).
• Working knowledge of Amazon Seller Central and/or Flipkart Seller Hub, and Shopify (or similar).
• Strong project management skills—you’ll be juggling designers, photographers, printers, vendors, and marketplaces simultaneously.
• Good design sensibility and copywriting ability—you can brief creatives sharply and spot what’s off-brand.
• A bias for execution: you chase, follow up, and close loops without being reminded.
• High ownership mindset—you close loops, you don’t pass them.
• Comfortable with ambiguity and changing priorities in a startup environment.

What You’ll Get

• Direct exposure to the Founder and complete ownership of the launch function.
• A front-row seat to building a brand’s portfolio from the ground up.
• Freedom to build processes and eventually a team around this function.
• Own P&L and scaling metrics as you move forward and perform.
• Competitive salary.