Brand Manager-Leading Jewellery Retail-Mumbai

Role Purpose The Brand Manager drives day-to-day execution of brand plans. Reporting to the Head of Brand/Marketing, this role turns brand strategy into flawlessly executed campaigns, launches and content coordinating agencies, internal teams and retail touchpoints.

Key Responsibilities

Campaign execution

• Execute brand campaigns across ATL, digital, social, print, OOH and retail from brief to launch to post-campaign review.
• Manage day-to-day agency coordination: briefs, timelines, feedback, approvals and delivery of creative assets.
• Adapt and roll out campaign assets across regions, formats and languages, ensuring consistency with brand guidelines.
• Support regional festival and bridal campaigns (Gudi Padwa, Akshaya Tritiya, Onam, Durga Puja, Karva Chauth), working with Regional Marketing Managers on adaptation for local markets and store catchments.
• Coordinate execution of loyalty and referral programme communication across CRM, in-store and digital channels; track enrolment, redemption and referral metrics.

Content and touchpoints

• Maintain the master brand campaign calendar; supply campaign assets, key visuals and brand guidelines to the Social & PR, Performance Marketing and Regional Marketing teams.
• Support collection launches, store launches, events and exhibitions with campaign and communication support.
• Work with the visual merchandising team on in-store branding, signage and campaign visibility.

Insight and reporting • Track campaign performance and brand health data; prepare regular reports and post- campaign analyses.

• Monitor competitors, category trends and consumer behaviour in the jewellery and luxury space, sharing actionable insights. Operations and budget
• Maintain campaign trackers, budget utilisation records; ensure spends stay within approved budgets.
• Manage the brand asset library and ensure guideline-compliant usage across internal teams and partners.

Candidate Profile • 2-5 years of experience in brand management, marketing or advertising client side or a strong agency background.

• Exposure to jewellery, luxury, beauty, fashion or premium retail categories is an advantage.
• Hands-on experience coordinating campaigns and creative agencies.
• Strong project management and attention to detail; able to run multiple campaigns and deadlines in parallel.
• Good grasp of digital and social media marketing alongside traditional media.
• MBA or degree in marketing/mass communication preferred.

What Success Looks Like • Campaigns and launches executed on time, on budget and to brand standard.

• Smooth, well-managed agency and vendor relationships.
• Accurate, timely reporting that helps the brand team make better decisions.
• Consistent brand presentation across every consumer touchpoint.