Brand & Growth Manager (Vadodara Only)

Job Title: Senior Manager / Lead – Brand & Growth

Employment Type: Full-time | On site

Education: Minimum: Bachelor's degree in Marketing, Business Administration, Mass

Communication, or related field

Preferred: MBA/PGDM in Marketing

Experience: 5–7 years in manufacturing / plant operations

About Smart Node

Smart Node is one of India’s leading brands in wireless home automation, transforming

homes, offices, and hotels into smart spaces. With over 8 years of innovation, we are on a

mission to simplify lives through cutting-edge automation technology made in India.

Join our passionate and fast-growing team to be part of the next big revolution in smart

living.

About the Role

Smart Node is entering an important growth phase, with increasing focus on brand

building, consumer acquisition and expansion across markets. We are looking for a

strong marketing leader who can bring brand and growth together—building a

differentiated Smart Node brand while also creating measurable consumer demand and

a healthy pipeline of qualified leads. This is a key role within the marketing function and

will work closely with the CMO, internal teams and external agency partners.

Key Responsibilities

Brand Building

Strengthen and evolve Smart Node's brand positioning and communication across

markets

Build a differentiated and consistent brand identity aligned with company growth

goals

Plan and execute brand campaigns to increase visibility and recall

Demand Generation & Performance Marketing

Drive customer acquisition through performance marketing and digital channels

Build and manage a healthy pipeline of qualified leads

Continuously optimize campaigns to improve conversion rates and reduce cost per

qualified lead

Track and report on acquisition efficiency and marketing ROIContent, Social Media & Audience Engagement

Own the content strategy across social media and digital platforms

Plan and manage creator/influencer collaboration programmes

Create engaging content that builds audience connection and brand affinity

Product Marketing

Work closely with product and sales teams to translate product features into

clear, consumer-friendly propositions

Develop compelling launch communication for new products/features

Craft effective sales narratives and support the sales team with positioning

inputs

Marketing & Sales Collateral

Design and develop marketing collateral (brochures, presentations, digital

assets) and sales enablement material

Ensure brand consistency across all collateral and touchpoints

Stakeholder & Agency Management

Manage relationships with external agency partners to ensure quality and timely

delivery

Collaborate closely with the CMO and internal cross-functional teams

Handle multiple marketing initiatives simultaneously, balancing brand and

growth priorities

Who Can Apply (Ideal Backgrounds)

Marketing professionals with 5–8 years of combined experience across brand

marketing and growth/performance marketing (not purely one or the other)

Candidates currently working in, or with strong exposure to

Consumer technology / consumer electronics

Durables (home appliances, white goods)

D2C (Direct-to-Consumer) brands

Lifestyle brands

Home improvement / home decor

Other fast-growing consumer-facing categories

Professionals who have worked in agency + client-side roles, or purely in-house

brand/growth teams, with hands-on ownership (not just strategic oversight)

Candidates who've managed external agencies (creative, media, digital) as part

of their role

People comfortable working in lean/growing organizations where they'll wear

multiple hats — not just large-team, siloed corporate setups

Strong digital-first marketers — someone who understands both offline brand

building and online performance/digital channels

Candidates who've directly contributed to measurable business outcomes (lead

volume, CAC, conversion rate) — not just brand awareness metrics alonePreferred industry experience includes:

Consumer Technology / Consumer Electronics

Durables (home appliances, white goods, electricals)

D2C (Direct-to-Consumer) brands

Lifestyle brands

Home Improvement / Home Décor

Other fast-growing, consumer-facing categories with a strong digital/D2C

presence

Why Join Us?

Be part of a fast-growing, innovation-driven smart automation company

Flexible, remote-first work culture

Attractive fixed salary + performance-based incentives

Exposure to premium residential and commercial projects

Opportunity to build your personal brand in the smart home technology space

• https://smartnode.in/