Brand and Marketing Communication Manager

Role & responsibilities

Job Description: Brand & Marketing Manager

Job Location: Navi Mumbai, Maharashtra

Experience: 3+ Years

Employment Type: Full-Time

Work Mode: On-site (Hybrid possible for exceptional candidates)

Reporting To: Management / Directors

Key Responsibilities

• Brand Management
• Develop and maintain brand identity, positioning, messaging, and brand guidelines.
• Ensure brand consistency across websites, brochures, catalogues, presentations, packaging, and other marketing materials.
• Review and approve external marketing communications.
• Digital Marketing & Social Media
• Plan and execute digital marketing campaigns across SEO, SEM, email marketing, LinkedIn, and other B2B channels.
• Manage the company website and social media platforms.
• Develop content calendars and monitor engagement, reach, and campaign performance.
• Execute lead-generation campaigns and track results against business targets.
• Manage digital marketing budgets and coordinate with external agencies.
• Marketing Communications
• Develop product brochures, technical datasheets, case studies, application notes, user manuals, and sales presentations.
• Collaborate with engineering and product teams to communicate technical product features and customer benefits effectively.
• Create marketing and sales support materials for sales and channel partners.
• Packaging Design
• Manage product packaging design, labelling, and print-ready artwork.
• Ensure packaging follows brand guidelines and applicable labelling requirements.
• Coordinate with designers, printers, and vendors to maintain quality and timelines.
• Public Relations & Events
• Manage press releases, media relations, trade publications, and industry publicity.
• Plan and coordinate participation in exhibitions, trade shows, conferences, webinars, and customer events.
• Identify opportunities for industry awards, speaking engagements, and brand visibility.
• Leadership Branding
• Build and strengthen the personal brands of key company leaders, particularly on LinkedIn.
• Develop thought-leadership posts, articles, interviews, and speaker profiles.
• Explore opportunities for media features, panel discussions, and industry recognition.
• Performance Analysis & Reporting
• Define and monitor KPIs for brand awareness, digital marketing, and lead generation.
• Prepare monthly performance reports and recommend improvements.
• Track market trends, competitor activities, and customer feedback.

Required Skills

• Brand Management and Marketing Strategy
• Digital Marketing: SEO, SEM, Google Ads, and Email Marketing
• Social Media Marketing and LinkedIn Campaign Management
• B2B Marketing and Lead Generation
• Marketing Communications and Content Development
• Public Relations, Media Management, and Event Marketing
• Packaging Design and Print Production
• Google Analytics and Website Content Management Systems (CMS)
• Adobe Creative Suite or Canva
• Strong written and verbal communication skills
• Project Management and Analytical Skills

Education & Experience

• Bachelor's degree in Marketing, Mass Communication, Design, Business Administration, or a related field.
• MBA in Marketing will be an added advantage.
• Minimum 3 years of experience in brand management, marketing communications, or digital marketing.
• Experience managing digital campaigns, social media platforms, and marketing collateral.
• Experience working with designers, marketing agencies, and printing vendors.

Preferred Qualifications

• Experience in B2B marketing, industrial marketing, or engineering products.
• Knowledge of distributor/dealer networks and trade-show marketing.
• Experience in leadership personal branding and LinkedIn content development.
• Familiarity with CRM and marketing automation tools such as HubSpot, Zoho, or Salesforce.
• A portfolio of branding, campaigns, and content projects will be an advantage.

Key Competencies

• Creative, proactive, and result-oriented approach.
• Strong visual sense and analytical thinking.
• Excellent communication and stakeholder management skills.
• Attention to detail and ownership of brand quality.
• Ability to manage multiple projects and deadlines.