Brand & Content Lead - Mumbai

PR Content Support - Provide editorial support for PR efforts: ghostwrite founder bylines, develop

thought leadership content, review press materials and spokesperson talking points for brand

consistency.

◆ Brand Consideration Score (target +15 pts YoY)

◆ Organic Brand Search Volume Growth

◆ Share of Voice vs. Ethos / competition

◆ Campaign Creative Quality Score (internal review)

◆ Editorial Content Output (target 4+ pieces/month)

◆ Video Views & Watch Time (YouTube)

◆ Social Engagement Rate (IG & YouTube)

◆ Brand Consistency Audit Score across touchpoints

M U S T - H A V E S K I L L S & P R E R E Q U I S I T E S

6-9 years in luxury brand marketing, brand management, or premium lifestyle content creation
Strong portfolio of editorial content - brand films, luxury print, digital campaigns - for a premium or

luxury brand

Experience briefing and managing creative agencies / photographers / filmmakers
Deep understanding of luxury brand aesthetics and what makes communications feel premium
Excellent writing skills - able to produce and edit long-form brand content at publication quality

G O O D - T O - H A V E

Passion for or knowledge of watchmaking, horology, or luxury accessories
Experience at a luxury watch brand, jewellery house, fashion brand, or luxury media publication
Exposure to international luxury brand guidelines and global campaign adaptation for Indian markets
MBA in Marketing or equivalent from a reputed institution

Exceptional aesthetic sensibility - instantly recognises what looks and feels luxury vs. premium vs.

mass

Strong creative vision combined with rigorous brand discipline
Collaborative leader - able to inspire creative teams and manage multiple stakeholders
Highly detail-oriented: proofs every piece before it leaves the brand
Intellectual curiosity about watchmaking, craft, and the culture of luxury

experience9

working at a client of randstad india

null

Brand and Content Lead

Job Description & Responsibilities