Blog Writer

Job Summary

We are looking for a Content Writer with 2–3 years of experience to create engaging, research-driven content that supports brand, marketing,and business objectives.

Key Responsibilities

• Content Creation
• Write blogs, articles, website content, and marketing communication.
• Develop clear, engaging, and audience-focused content across formats and platforms.
• Research topics, trends, competitors, audience interests, and search behaviour.
• Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines.
• SEO & Search
• Create and optimise content using SEO best practices, including keywords, search intent, headings, metadata, internal linking, and readability.
• Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms.
• Identify content gaps, keyword opportunities, and emerging topics.
• Track content performance and recommend improvements.
• Content Planning & Strategy
• Contribute to blog content strategy and content calendars across campaigns, and digital platforms.
• Develop content ideas aligned with business goals, audience needs, and marketing campaigns.
• Stay updated with content trends, formats, platforms, and competitor activity.
• Collaboration & Ownership
• Work with marketing, design, digital, product, and other teams to develop effective content.
• Manage content projects from brief to research, writing, review, optimisation, and publishing.
• Coordinate with freelance writers when required and ensure quality and timely delivery.
• Maintain 95%+ on-time delivery of planned content.

Key Skills & Competencies

• Excellent English writing, editing, and communication skills.
• Strong research, storytelling, and content ideation skills.
• Good understanding of search intent, AEO, and GEO.
• Ability to simplify complex topics and write for different audiences.
• Strong ownership, attention to detail, and ability to meet deadlines.
• Creative, proactive, and comfortable working in a fast-paced marketing environment.

Good to Have

• Experience in Education, EdTech, Publishing, or student-focused brands.
• Experience with social media copy, reels/scripts, campaign communication, or digital marketing.
• Familiarity with SEO and content analytics tools.

Pay: ₹20,000.00 - ₹28,000.00 per month

Benefits

• Commuter assistance
• Flexible schedule
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person