BDE (Business Development Executive)

JOB DESCRIPTIONBusiness Development Associate (BDA)

Company: D.K. Industries

Location: Ghaziabad, Uttar Pradesh

Department: Sales & Business Development

Reporting To: Business Development Manager / Management

Employment Type: Full-Time

• Job Purpose

To identify new business opportunities, generate qualified leads, develop customer relationships, and increase sales through third-party manufacturing, OEM, white-label, and private-label hair colour and natural hair-care products.

The candidate will focus on acquiring new B2B customers, following up with prospective clients, converting enquiries into orders, and maintaining a structured sales pipeline.

• Key Responsibilities

A. Lead Generation & Prospecting

• Identify potential customers through IndiaMART, TradeIndia, Exporters India, LinkedIn, Google, industry directories, and other business platforms.
• Identify existing hair-care brands that do not manufacture their own hair colour products.
• Build a database of prospective brands, distributors, manufacturers, and private-label buyers.
• Collect and maintain company names, contact persons, phone numbers, email addresses, websites, and business requirements.

B. Customer Outreach

• Contact prospective customers through telephone calls, WhatsApp, emails, and LinkedIn.
• Introduce D.K. Industries and explain our third-party manufacturing and private-label capabilities.
• Understand customer requirements, expected quantities, target prices, packaging preferences, and product specifications.
• Schedule meetings and product presentations with interested prospects.

C. Enquiry Management & Follow-Up

• Respond promptly to incoming enquiries and coordinate with the relevant departments.
• Follow up on quotations, samples, pricing discussions, and pending customer decisions.
• Maintain regular communication with prospects until the enquiry is converted into an order or formally closed.
• Record every interaction and schedule the next follow-up date.

D. Sales Conversion

• Convert qualified leads into sample requests, product trials, quotations, and confirmed orders.
• Coordinate with the production, quality, packaging, and accounts teams to fulfil customer requirements.
• Support negotiations on pricing, minimum order quantities, packaging, and delivery timelines.
• Develop long-term relationships to generate repeat business.

E. Reporting & CRM Management

• Update daily call reports, lead status, follow-up schedules, and sales pipeline.
• Maintain records of calls, emails, WhatsApp conversations, meetings, quotations, and sample dispatches.
• Submit daily activity reports and weekly performance summaries to the reporting manager.
• Track lead conversion, customer acquisition, and sales performance against assigned targets.
• Product & Business Focus

The candidate will primarily work on B2B sales for

• Hair colour products and natural hair colour powders
• Henna, indigo, and related hair-care powders
• Third-party manufacturing
• OEM and private-label manufacturing
• White-label products and customized packaging solutions

Primary target: Existing hair-care brands seeking to launch or expand their hair colour range.

• Daily Activities & Performance Expectations
• Make 40–60 meaningful outbound calls per working day.
• Identify and add 15–20 relevant prospects to the database daily.
• Send personalized introductions and product information to qualified prospects.
• Complete scheduled follow-ups on pending leads, quotations, and samples.
• Generate qualified enquiries and arrange product trials.
• Update all customer interactions in the CRM or designated tracking sheet.
• Submit a daily report covering calls, connected prospects, qualified leads, follow-ups, and outcomes.

Activity targets may be adjusted according to lead quality, experience, and business requirements.

• Key Performance Indicators (KPIs)

Performance will be measured through

• Number of relevant prospects identified
• Number of meaningful customer conversations
• Qualified leads generated
• Enquiries and sample requests received
• Quotations followed up
• New customers acquired
• First orders converted
• Sales revenue generated
• Follow-up discipline and CRM accuracy
• Required Skills & Qualifications
• Graduate in any discipline; a degree or diploma in business, marketing, or sales is preferred.
• 0–3 years of experience in sales, telecalling, lead generation, or business development.
• Good verbal and written communication skills.
• Confidence in making outbound calls and speaking with business owners and purchase managers.
• Basic knowledge of MS Excel, Google Sheets, email, WhatsApp Business, and CRM tools.
• Strong follow-up, negotiation, and relationship-building skills.
• Target-oriented, proactive, disciplined, and willing to learn.
• Experience in B2B, cosmetics, personal care, FMCG, or third-party manufacturing is an advantage.
• Personal Attributes
• Results-oriented and self-motivated
• Persistent in follow-ups without being unprofessional
• Comfortable with rejection and capable of maintaining a positive attitude
• Organized in maintaining customer records
• Able to understand customer requirements and communicate product benefits clearly
• What We Offer
• Opportunity to work with an established manufacturing and export-oriented company.
• Exposure to B2B sales, private labelling, OEM manufacturing, and customer acquisition.
• Structured sales processes, product training, and guidance from management.
• Performance-based incentives linked to defined business targets, as per company policy.
• Expected Outcome

The Business Development Associate is expected to build a consistent pipeline of qualified B2B prospects, maintain disciplined follow-ups, convert enquiries into orders, and contribute to the company's growth in third-party and private-label hair colour manufacturing.

Apply: Send your CV to the HR Department of D.K. Industries.

Pay: ₹15,000.00 - ₹35,000.00 per month

Application Question(s)

• Salary?
• Urgent Hiring?

Work Location: In person